The "Qianlima" trademark is an industrial property exclusive to Hongdou Group. It was approved and registered by the State Administration for Industry and Commerce as early as 1997. In 2002, Zhou Haijiang, president of Hongdou Group, authorized Dongfeng Yueda Kia Motors to use the "Quanlima" trademark in line with the purpose of supporting the country's development of the automobile industry.
Maxima has an annual production capacity of 500,000 electric vehicles and has built a self-owned electric vehicle technology research and development center. Seven experts including Guo Haiyan, Vice Chairman of the China Bicycle Association, Lu Jinlong, Chairman of the Jiangsu Bicycle Association, Wu Jianguo, Director of the National Inspection Station Wuxi Quality Inspection Institute, and Ren Qiang, Professor of the China Enterprise Management Training Center, were hired to form the product advisory group for the Maxima electric vehicle. . Provide the most comprehensive, scientific and responsible guidance and supervision for the production, research and development, management and quality control of Chollima electric vehicles. In 2005, Maxima electric bicycle won the title of "China's Famous Brand"
At the beginning of the project, Maxima electric bicycle proposed to be the brand spokesperson of China's electric vehicle industry. At the 23rd Jiangsu International Electric Vehicle Exhibition, Chairman Wang Fenghe of the China Bicycle Association highly praised Chollima’s development and product outlook. He said: “Hongdou Group has the ability and technology to build the Chollima brand, which is conducive to the development of the industry. Concentration”
In line with the manufacturing concept of high starting point, high quality, and serving users, the company has specially set up a technology research and development center with 8 senior engineers and 40 scientific researchers; it has professional R&D and production of electric vehicles, Expertise in scooters and major components. It has advanced vehicle production lines and sophisticated whole-process testing equipment. The company has fully passed ISO9001:2000 quality assurance system certification.
Qianlima’s current main products include electric bicycles, electric motorcycles, scooters, and wheelchairs. Maxima electric bicycles use a control system developed in cooperation with Xi'an Jiaotong University, overtime red bean batteries, and two-component light-curing paint. Existing products have obtained multiple certifications such as CE and GS.
The company strictly implements the QCC quality control system internally, promotes the CS market operation model externally, adheres to the business policy of "high quality and high efficiency", and carries out "5S" management, "Quality Month Project", " "Refined Engineering" and other measures to continuously improve employee quality and product quality. This era is calling for brands, but can all the brands that are swarming on the "brand trend" become brands in the true sense? Hundreds of years ago, Mencius said: When Heaven is about to assign a great responsibility to a man, he must first strain his mind, strain his muscles and bones, starve his skin, deplete his body, and mess up his actions. The brands that will win in the end will be those brands with lofty ambitions, sufficient persistence, continuous adaptability and innovation capabilities. They are resourceful enough to quickly respond to various challenges; they have strong determination and can go through temptations and tests along the way, and eventually become one of the few strong ones on the brand runway.
Nowadays, the "market" has taken a liking to the "thousand-mile horse". Although he is still young, the success of the Chollima brand strategy, the accuracy of its positioning, and the unlimited value potential of the brand itself are verified behind this "love". To create a brand, you must first have a good name, and the "Qianlima" brand has such a unique advantage. The term "thousand-mile horse" was first seen in "Chu Ci Bu Ju": "Ning Ang is as proud as a thousand-mile horse." Later, the thousand-mile horse was mentioned many times in the official history of China, such as "Historical Records: Zhao Family": "King Miao galloped a thousand-mile horse every day and attacked Xu Yan. The literal meaning of a thousand-mile horse is very clear, that is, a good horse that can travel a thousand miles a day and eight hundred miles a night. "Qianlima" not only has profound historical and cultural heritage, but also symbolizes speed and quality, conveying a brave, tenacious and indomitable spirit. "Thousand-mile horse" contains praise for the capable and is the embodiment of the strong.
Only when a brand has a unique cultural heritage can it have continuity through time and space. Maxima, a brand name that contains passion and vitality, has this valuable characteristic. Zhou Haijiang, a representative of the 17th National Congress of the Communist Party of China, Secretary of the Party Committee and President of Hongdou Group, pointed out that the Chollima brand is an intangible asset with a brand value of more than 2 billion yuan. Therefore, it is necessary to concentrate superior resources and focus on promoting the Chollima brand to build "Quilima" into a high-grade brand. , high-quality brands.
In the electric vehicle industry, Maxima not only has a loud and meaningful name, but also comes from a famous family and has advantages that other brands cannot match.
The Maxima electric vehicle is a pillar product of Hongdou Group, one of the top 500 companies in China. Hongdou Group is a key enterprise group in Jiangsu Province and one of the 120 pilot enterprise groups for deepening reform under the State Council. Precisely because of the rich and beautiful connotations of "Qianlima", Hongdou Group had foresight and registered the "Qianlima" trademark as early as 1997. In 2002, it authorized Dongfeng Yueda Kia Motors to use it. As such a company that enjoys a high reputation at home and abroad, all its products are destined to have a higher starting point and competitive advantage than other brands from the beginning.
Zhou Haijiang pointed out that what Hongdou people have to do is to promote a massive brand project, and while constantly enriching the brand connotation, the overall brand effect of Chollima will continue to flourish. He believes that as the industry gradually matures and national policies become more and more perfect, small and informal enterprises will be eliminated by the market, and the ones who will have the last laugh will be some large enterprises with strong strength and formal operations. Chollima's goal is to become a leading brand in the industry and focus on sustained and steady development, so Chollima faces more opportunities. Moreover, Chollima has the strong backing of the big tree of Hongdou Group. These are the competitive advantages of the Chollima brand.
It is precisely because it comes from a famous family that the Chollima electric vehicle has pushed itself onto a high springboard from the very beginning. "Aim for a thousand miles and you will succeed immediately." Its development path is destined not to be a small step. But a great project. It did not slow down its pace because of this, but had the courage to explore and keep making progress. After several years of market operation, the market influence and brand awareness of the Chollima brand have been greatly improved. Facing good development opportunities, Qianlima people analyze calmly, react quickly, act quickly, and firmly follow the path of "simultaneous brand marketing and technological innovation".
First of all, we integrated and merged the brands, launched a unified CI system, established brand stores with a unified image across the country, and established the Chollima brand image. At present, Chollima has established sales outlets covering major cities across the country. At the same time, it has formed a multi-channel sales channel including supermarkets, group purchases, and foreign trade on the basis of specialty stores. Moreover, Qianlima people make full use of the effects of domestic and international exhibitions and various social welfare activities on brand communication to demonstrate corporate strength and promote brand image. For example, when the Chollima electric vehicle store opened in Wuxi, it joined hands with the Wuxi Red Cross Society to establish the "Chollima Love Donation Fund", which reflected Chollima's humanistic care for the disadvantaged groups and strengthened the good brand image of Chollima.
Secondly, carry out marketing innovation. Qianlima develops different marketing strategies and personalized services for different customers to deepen the market. A more typical example is the creative launch of the "Qianli Yixing 315" by Qianlima Motorcycle. "3" refers to the three major plans that offer benefits to consumers, including safe passage plans, worry-free travel plans, and replacement plans. "1" refers to the one-car-per-family policy for dealers' "Thousand Miles Easy Travel" commercial express. "5" refers to the five major principles, including the principle of lifelong service, the principle of zero-distance service, the principle of non-profit service, the principle of responsive service, and the principle of mobile service.
As a mid-to-high-end brand, Chollima currently adopts a sales model that combines dealers and specialty stores. Due to the accurate corporate positioning and eye-catching image design at the beginning, the performance of Chollima specialty stores is gratifying. The current monthly sales volume in a single store is nearly 100 units. The person in charge of Chollima electric vehicles said that for a long time to come, market development will be the focus, the construction of specialty stores will be accelerated, and various sales outlets will be radiated with a model model, so as to realize the unified image of Chollima specialty stores across the country.
A successful brand is inseparable from the support of technical power. As the costs of land, energy, raw materials, and labor for enterprises continue to rise, the only way out for enterprises is through technological innovation and development of new products in order to take the initiative in market competition.
In order to gain advantages in core technological competitiveness, Maxima Electric Vehicles has invested heavily in building one of the few mechanical technology centers in the industry, and relies on the R&D strength of this technology center to carry out independent innovation and continuously develop high value-added, marketable products. product.
According to Mr. Wang Xiaojun, the person in charge of the Maxima brand, due to the manufacturing concept of high starting point, high quality and serving users, Maxima has set up a dedicated technology research and development center. It has advanced vehicle production lines and sophisticated whole-process testing equipment. Maxima electric vehicles are now being put on the market at a rate of 8-9 new products every month. So far, more than 100 patents have been applied for. no pain no gain. Maxima's efforts in technological innovation have been rewarded accordingly. The "visible energy recovery" technology launched by Maxima electric vehicles has been unanimously recognized by the experts attending the meeting, making it a leader in the industry. Existing products have obtained CE, GE and other certifications.
Towards the birth of the large-scale Chollima Electric Vehicle Industrial Park
October 23, 2006, is a special and important day. Because on this day, the foundation laying ceremony of the Chollima Electric Vehicle Industrial Park and the launching ceremony of the million-vehicle project were held grandly. Wang Fenghe, chairman of the China Bicycle Association, members of the Standing Committee of the Wuxi Municipal Party Committee and many other leaders, as well as many cadres and employees of Hongdou Group, all witnessed this historical moment. In order to make its electric vehicle brand stronger, bigger, more refined and famous, Maxima officially started the construction of its electric vehicle industrial park.
The planned Chollima Electric Vehicle Industrial Park has a planned area of ??120,000 square meters and has a complete supporting system factory for electric vehicles, batteries, frames, and technology centers.
The electric vehicle industrial park will form a large-scale comprehensive base integrating product production and research and development.
In order to allow the Maxima Electric Vehicle Industrial Park to form a scale in the shortest time, Maxima first comprehensively integrated and upgraded the existing electric vehicle, battery, frame and other production plants. On the one hand, it improved the supporting system , improve the production supply chain; on the other hand, expand the assembly line and increase production capacity. By the end of this year, a new production workshop covering an area of ??24,000 square meters will also be completed, and eight vehicle production lines will be added and put into production. In 2008, the electric vehicle industrial park will have an annual production scale of one million vehicles.
Though we have accumulated little experience, we have great ambitions. Precisely because the Maxima electric vehicle aims at the industry-leading brand goal, it emphasizes its responsibilities and missions, highlights the long-lasting brand project, and focuses on product quality that consumers can intimately feel. Therefore, while Chollima Electric Vehicles is determined to become a stronger and more famous brand, it must also move towards large-scale development. The construction of the Chollima Electric Vehicle Industrial Park heralds that Chollima is entering a new round of development, and a new picture of the development of the Chollima Electric Vehicle Industrial Park is slowly unfolding. Chollima is attracting more and more attention on the stage of market competition. We look forward to Chollima galloping forward and being invincible... This is the world's first fuel cell bicycle that can truly be put into commercial use. The fuel cells used have made breakthrough progress in terms of power density, system reliability and lifespan. And most of the key raw materials (membranes, catalysts and bipolar plates used in fuel cells) have been localized, and it has completely independent intellectual property rights for the core technology. The vehicle starts from the localization of key raw materials, fuel cell technology, and fuel cell business. Chemical applications and other aspects embody the progress and breakthroughs China's fuel cell technology has made since the "Ninth Five-Year Plan" scientific and technological research.
Working mode: pure electric (domestic sales type)/power-assisted (export type)
Weight: 32 kg
Continuing mileage: 360 Km (domestic sales type) /36 hours (export type)
Motor type: DC brushless motor
Rated power: 180W
Rated voltage: 24V
Undervoltage protection: 21.5±0.5V
Cycling noise: ￡60Db