Joint efforts between different brands

The cooperation between different brands can improve the visibility of enterprises and get positive feedback from partners and consumers more easily. This kind of cooperation is often based on the win-win situation of two or more brands, relying on the advantages of others to enhance their own value, and the most important thing is to find the right cooperation point and give play to their comparative advantages.

brand extension

The so-called brand extension originally means that enterprises use consumers' trust and loyalty to existing successful brands to promote the sales of sub-brands or other brand products. Brand extension strategy includes sub-brand strategy and multi-brand strategy.

Create a good concept

A good product must create a good concept. Practice tells us that if an enterprise has no awareness of brand management and lacks long-term planning for the intangible asset of brand, it will not consider making long-term investment in the brand; Blind self-confidence, self-isolation, holding the old principle that "wine is not afraid of the depth of the alley"; Not knowing how to build brand equity will not promote the continuous appreciation of brand value. Then, even if an enterprise has good products, it may not be able to form a brand advantage. Therefore, if enterprises want to gain a firm foothold in the market, they must maintain their own brands and expand their consumer groups.

Several common misunderstandings in enterprise brand maintenance

Myth 1: Enterprise strength = brand maintenance strength

Under the impact of the Internet, many enterprises have just completed brand transformation and have not fully adapted to the new user-oriented marketing thinking. Even, some enterprises are blindly optimistic, thinking that as long as they have strong funds and occupy a large market share, their online brands will have high gold content.

In fact, Shenzhen All-round Internet Public Relations Company found that although many established enterprises are strong, they can't capture the hearts of major consumer groups such as the 80s and 90s, and their brands can only age. Instead, it is an e-commerce brand that has sprung up in a short time, such as three squirrels. The strength of online brands is more trusted by young consumers.

Myth 2: brand maintenance = undifferentiated advertising.

Brand building and word-of-mouth maintenance must be done well in enterprise brand maintenance. However, many enterprises simply think that brand maintenance is equivalent to indiscriminate advertising, and they all want to learn marketing methods of melatonin to consolidate their market position.

Unfortunately, not all brands are melatonin, so you can play "brainwashing marketing". More corporate brands are disliked by users. Changsha Crisis Public Relations Company would like to remind everyone that the publicity effect of a news public relations activity obviously has to be spent heavily on invalid advertisements. Why can't we cooperate with a professional network public relations company?

Myth 3: Brand maintenance = zero negative information

When it comes to brand maintenance, the first reaction of many business owners is to delete all the negative information on the Internet. In fact, the negative information of corporate brand network cannot be completely cleaned up. Even if all the negative information before the brand is cleaned up in this second, more negative information may emerge in the next second, which is simply impossible to cut off. So the smart way is to constantly maintain and publish the positive news of the enterprise.