This depends on the specific situation.

If the trademark name of another brand is used in the product name, there is no relevant authorization, and the complaint has been taken into effect, then basically you can only receive penalties. The appeal is unlikely to be successful, and the appeal can only postpone some penalties. It’s just time. In this case it is also not possible to use an IP firm to help get the complaint dismissed. If there are other product names using the same keywords that have not been complained about, it is recommended to remove them from the shelves immediately and change the name. If the counterfeit sales are established three times, the store will be deregistered, so deal with it as soon as possible.

If you have authorization and are complained against, or the complaint is obviously inconsistent with the actual situation, you can appeal or seek help from an intellectual property firm, and you may be able to succeed.