The red and gold characters "福" throughout the trademark present a scene of great fortune, great wealth, and joy, expressing the pursuit and desire for a happy life. The five gilded stars on the front of the package symbolize the shining stars of good fortune, and the 56 small stars surrounding the word "Fu" symbolize the unity of the 56 industrious and brave nationalities, who work hard and strive for self-improvement in the common aspirations and pursuits. It fully expresses Quyan’s strong desire to build a national brand.

"Fu" is the crystallization of the Chinese nation's five thousand years of culture, the wish of the general public, and a symbol of good luck. Fuyan is a product of Fu culture and a messenger for promoting Chinese national culture. Fuyan represents the national brand and goes to the world market, competing with international famous cigarettes.