Moutai is known as "national wine" because of its long brewing history, unique brewing technology, superior internal quality and profound brewing culture.
The unparalleled role of Moutai in China's political, diplomatic and economic life, its traditional special position in China's wine industry and other comprehensive factors are determined by the love of three generations of great men and the long-term market trials and cultivation. It has also won the praise of the people in their actual taste and experience of life, so it is well deserved.
On June 12, 219, Li Baofang, Chairman of Maotai Group, announced that the trademark of "National Liquor Maotai" would be discontinued before June 3.
Extended information:
The development of Moutai
As one of the three famous wines in the world and one of the three famous wines in China, Maotai has a history of more than 8 years. In 1915, he won the gold medal and certificate in Panama World Expo. After the founding of the People's Republic of China, Moutai has won many awards and exported to all parts of the world. It is known as the "world famous wine and the light of the motherland".
in the Qing dynasty, the liquor industry in maotai town flourished, and famous wines such as "maotaichun", "maotaishaochun" and "Tongsha maotai" became famous. Huamao is the predecessor of Moutai. In the 43rd year of Kangxi (174), the "Shousheng Burning House" officially named its wine as Maotai. In 26, the State Council approved the inclusion of "Moutai traditional brewing technology" in the first batch of national intangible cultural heritage lists, and declared the world intangible cultural heritage.
On February 14th, 23, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of the protection of local products of Moutai.
Baidu Encyclopedia-Maotai Liquor