I said before that with the strength of Youngor Group, there is no problem in creating a top brand. The most critical part is hype. The success of anything is inseparable from hype. Let me give you a few examples. : Ports (ports) JOJO Montagut Ports (ports) is currently very famous in China and has very good sales. Ports is known as a Canadian brand. Everyone also thinks it is a Canadian brand. In fact, Ports is a completely Chinese brand. In fact, it was two years ago more than 10 years ago. People from Wenzhou went to Canada to register the trademark Ports, and then spent a lot of money to promote it domestically, smashing stores in prime locations in major cities, bombarding advertisements in major fashion magazines and media, and other clever hype methods, slowly making the public think that Ports is a brand. International high-end fashion brands then went crazy to buy Ports' clothes, and became a crowd of Ports. Now Ports has succeeded. It has become a standard international second-tier fashion brand through successful hype. The domestic popularity is getting higher and higher, and the specialized stores are getting more and more popular. After the success of Ports, the high-end series of Ports 1961 is now being hyped. Everyone knows that many fashion brands have many series. For example, HUGO BOSS has orange label, green label, red label, black label, collection, etc. Each series has different positioning styles, clothing prices, etc. The purpose is to show strength and expand the audience. In fact, to put it bluntly, it is to make people pay more. Ports wants to hype the high-end series of Ports 1961 in order to improve its brand value and strive to be aligned with international first-line brands like GUCCI Armani. Because of brand awareness and additional The higher the value, the higher the price of the corresponding clothes can be sold, and the more money you can make. For example, all the costumes in the very popular Hollywood movie "The Devil Wears Prada" were sponsored by Ports 1961. The investor is actually Ports. This movie has gained a lot of popularity for Ports and allowed Ports to successfully enter the international market. This is not easy because foreign clothing brands have always entered China, while Chinese clothing brands can only No one buys it in China or abroad, so I admire the two Wenzhou people who created the Ports brand