In response to the possible failure to use trademarks after registration, as well as malicious preemptive registration, the country has promulgated the Trademark Law. Article 49 of the "Trademark Law" stipulates: "...the registered trademark becomes its approved trademark." If the common name of the goods is used or has not been used for three consecutive years without justifiable reasons, any unit or individual may apply to the Trademark Office to cancel the registered trademark... "Trademarks are used to identify the source of goods or services, and their function and value are in business Play an identification role in activities. Therefore, actual use of a trademark is crucial to the stability of trademark rights. If left unused, resources will be wasted. It can be seen that my country’s Trademark Law stipulates that a registered trademark has not been used for three consecutive years as a reason for trademark cancellation. The original intention of this move is to clean up idle trademarks, encourage trademark registrants to actually use the trademark, and let the trademark play its identification function. At the same time, the law also states that a trademark will be revoked only if it is not used for three consecutive years without justifiable reasons. If there are justifiable reasons, the trademark does not need to be revoked. What reasons are valid reasons? It can be seen from the provisions of Article 67 of the "Regulations for the Implementation of the Trademark Law" that the following reasons are legitimate reasons for not using a trademark for three years: (1) bankruptcy and liquidation; (2) force majeure; (3) other legitimate reasons that cannot be attributed to the trademark registrant. Reason. (4) Government policy restrictions; you may not understand these professional terms, so I will explain them one by one below. Type 1: Bankruptcy and liquidation. Bankruptcy and liquidation means that after the company is declared bankrupt, the liquidation team takes over the company and liquidates, evaluates, handles and distributes the bankrupt property. If the trademark is not used normally due to bankruptcy and liquidation, it is a legitimate reason. Second type: Force majeure Force majeure is an exemption clause, which means that after obtaining the trademark rights, unexpected events (such as war, car accidents, etc.) or natural disasters (such as Earthquake, fire, flood, etc.), resulting in the trademark owner being unable to use the trademark. The third type: There are many cases where other legitimate reasons cannot be attributed to the trademark registrant and cannot be attributed to the trademark registrant. For example, it is well known that China has led the world in trademark applications for 15 consecutive years. As of the end of 2016: the number of valid trademark registrations 1,237.6 million/piece. This leads to the fact that many trademarks will not be used after successful registration. Since the Trademark Law stipulates that any other organization or individual can cancel the trademark if it is not used for three consecutive years. There is a high chance that the trademark will be canceled through this procedure. If during the revocation period, the trademark owner transfers the trademark to another person, and the trademark is revoked after the transfer is successful, the transferee may apply for review for legitimate reasons that are not attributable to the trademark registrant. The fourth type: Government policy restrictions. The scope of government policy restrictions is relatively wide, and generally speaking, they are affected by government policies. For example: government expropriation, policy changes, changes in political power in the country, etc. may cause trademarks to be unable to be used normally. In the above four cases, it is a legitimate reason to cancel the three-year non-use, and the responsibility will not be placed on the person who registered the trademark. Finally, through the above explanation, the editor of Zhigaodian would like to tell everyone that as long as you have a legitimate reason stipulated in the law, you must exhaust your rights to fight for your own rights. In addition, as for the fourth example of other legitimate reasons that cannot be attributed to the trademark registrant, we can see that it is common for registered trademarks to be transferred for a fee within the validity period. The transferee must pay attention to the prior registration of the trademark. The rights should be stable, so as to avoid the situation of buying a "defective" trademark at a high price.