Trademark transfer is aimed at registered trademark holders, and there is another subject in the transfer process, that is, trademark buyers. For trademark buyers, buying a trademark has the following three advantages over registered trademarks.

Time advantage

Generally, it takes 1-2 years to register a trademark (the time for trademark registration is not specified by China Trademark Office, and the efficiency of trademark registration is directly related to the number of trademark applications in China, generally 1-2 years).

Generally, it only takes about 6- 10 months to transfer a trademark, which saves half the time compared with registered trademarks, and is a considerable time saving for many buyers who need to own trademarks in a short time.

Success rate advantage

The pass rate of registered trademarks is not high. Registering a new trademark is a process from scratch, and it is difficult to guarantee whether there are similar trademarks in the trademark office or in the market. If the Trademark Office finds similar trademarks, it may lead to unsuccessful trademark registration.

The risk of transferring a trademark is very small. The transferred trademark itself is a registered trademark that has been approved and recognized by the State Trademark Office. Therefore, there is no possibility that the State Trademark Office will reject the trademark because it is similar. To transfer a trademark, the transferor and the transferee only need to file with the State Trademark Office through an agency, and the transferee can get the trademark registration certificate and own the trademark.

Trademark value advantage

After the new trademark is registered, it needs to be promoted from scratch, and its initial value is very low.

Transferred trademarks are generally recognized trademarks in the market, with a certain popularity and high value, which is convenient for buyers to establish their own brands in a short time.