Wan Lijun graduated from Ningxia Agricultural School in 1999. Due to the reform of the national personnel system, the new mechanism of "package allocation, competitive recruitment, and merit-based admission" was fully introduced that year. Wan Lijun was in the reform You can only find your own way in the tide. What to do? Wan Lijun, like all his peers, has been hesitant and confused. Being born in a rural area and studying agriculture, he naturally set his sights on agriculture. When he saw the folks in his hometown working hard on the limited cultivated land, but due to low planting technology, single varieties, products that could not keep up with the needs of the market, and low returns, he came up with the idea of ??establishing agricultural input services. thoughts.
Starting a business requires opportunity and courage. In 1999, 18-year-old Wan Lijun opened his first agricultural supplies store in Hetan Village, Yingshuiqiao Town, after helping people sell fertilizers on a tricycle for seven months. Starting his own business for the first time brought unexpected results to Wan Lijun. Due to lack of experience, he was deceived and deceived. Not only did he lose all his money, he also owed foreign debt. However, Wan Lijun is a person who refuses to admit defeat and will persist in what he believes in. Hard work paid off. In the following two years, as his experience increased, his agricultural supplies sales were booming. His agricultural supplies store developed into four chain stores, and sales revenue increased year by year.
After several years of hard work, Wan Lijun realized that there was no way out by working in small businesses and that he must take the path of formalized enterprise development. In 2002, with the support of his family, Wan Lijun raised more than 600,000 yuan from various sources and registered Keyuan Agricultural Trading Co., Ltd. on Gulou West Street in the urban area to engage in the cultivation and promotion of seedlings for the sale of fertilizers, pesticides, and seeds. There is a comprehensive agricultural supplies sales department. After more than a year of hard work, it has 18 branches. In conjunction with Sennis Company, Syngenta Company, Beijing Xinhefeng Company and other large domestic and foreign seed companies, as well as Northwest A&F University, we rented more than 1,000 acres of cultivated land in Yangqu Village, Yingshui Town, and built five high-standard solar greenhouses. , established Keyuan high-tech demonstration park and excellent seedlings and seed propagation center.
When the seedlings were being planted at the beginning of the period, Wan Lijun’s colleagues and family strongly opposed it. The situation at that time was that the facility vegetable industry in Zhongwei had not yet been formed. There was a lack of funds and some farmers were unwilling to accept plug seedlings. Under great pressure, Wan Lijun patiently persuaded and enlightened his family and colleagues, explaining the development prospects of Zhongwei's facility vegetable industry, and finally gained their recognition and support.
In October 2005, Wan Lijun became the science and technology commissioner of Shabotou District, Zhongwei City. Since then, Wan Lijun has begun to focus on building the "Keyuan" brand, aiming to improve its scientific and technological content from all aspects of agricultural supplies sales, seedling production, vegetable circulation, technical services, and fertilizer production. In order to make Zhongwei City's facility vegetables bigger and stronger In the industry, Wan Lijun has strengthened contacts and cooperation with well-known domestic and foreign enterprises and relevant scientific research institutes such as Northwest Agricultural Science and Technology University, and introduced and promoted a number of new technologies and new varieties, which has effectively promoted agricultural efficiency and farmers' income. That year, the number of branches of Keyuan Agricultural Trading Company increased to 24, selling 2 million vegetable seedlings and breeding 1.5 million kilograms of rice and wheat seeds.
Starting a business is difficult, but Wan Lijun has developed rapidly despite the difficulties. In 2006, Wan Lijun, while focusing on more than 1,000 acres of breeding and production bases, focused on the degradation of some leading varieties of facility vegetables in Shapotou District, slow introduction of new varieties, serious pests and diseases, low yield, poor storability, and market competition. In order to solve the problems of weak strength and low economic benefits, based on the characteristics of Zhongwei's climate conditions, soil factors and other characteristics, we lost no time in introducing rehabilitation tomatoes that are resistant to low temperature, strong disease resistance, good quality and high yield. Shengtong and Ruidelet of Shengnis Company High-quality new varieties such as Hongmo and Qingying, Syngenta's Ruifei tomatoes and Visa series cucumbers are being used for experimental demonstrations by some farmers online. The new varieties have strong disease resistance and high yields, which increase the economic benefits of each household by more than 5% year-on-year. At that time, in order to expand market share, Wan Lijun hired five professors from Northwest Agricultural and Forestry University to explain on-site in fields and greenhouses to solve technical problems in farmers' production process, pest control and high-yield cultivation techniques, and cultivate a number of technical capabilities. With a high level of farmer technicians, the service has helped 4,706 farmers.
In just one year, in order to solve the problem of difficulty in selling agricultural products, Wan Lijun led his sales staff to Guangzhou south and Xinjiang, Qinghai, Lanzhou and other places north to conduct a detailed understanding and analysis of the vegetable market. , raised funds from various sources, established Keyuan Agricultural and Vegetable Professional Distribution Cooperative, and set up 12 export outlets. And a 1,000 cubic meter vegetable pre-cooling storage was built at the Yangqu base. It has experienced promoting production through sales, increasing efficiency through production, and a one-stop service system before, during, and after production, forming an agricultural science and technology enterprise that integrates agricultural input services, seedling supply, and vegetable circulation. That year, Keyuan Agricultural Trading Company's sales were 23.1 million yuan, reaching 7,500 farmers in Dandong to grow vegetables in facilities, directly increasing farmers' income by 2.25 million yuan. Due to the technical services in place, Keyuan products are deeply favored by farmers.
In that year, Keyuan Agricultural Trade Company established the region’s only entrepreneurial base for college students’ science and technology commissioners and the Keyuan Industrial Salary Agriculture Science and Technology Demonstration Park, providing a broad stage for the majority of science and technology commissioners to start their own businesses. This type of team provides 8 out of 10 science and technology commissioners from college students to participate in entrepreneurship. They give full play to their own advantages, each showing what they have learned and applying what they have learned. For this reason, Wan Lijun has also been evaluated by the Autonomous Region Personnel Department and the Municipal People's Government for many times as a practical outstanding rural talent in the region and an advanced individual in Zhongwei City.
Dissatisfaction is the wheel moving forward and the unremitting driving force for enterprise development. Wan Lijun, spurred by an insatiable spirit, marched forward bravely. In 2007, Wan Lijun built two new automatic constant-temperature nursery greenhouses based on the original seedling sheds at the Yangqu Village base; he also built a farmer training center and a vegetable technical service center. The Farmer Training Center held 35 training classes, with more than 2,600 people trained. Through extensive training, farmers' enthusiasm and cultivation level of growing vegetables have been effectively improved. The vegetable technical service center's newly launched high-yield and high-yield cultivation technologies, such as high-ridge cultivation training technology, root fungus release technology, surface-flowering technology, and plant side pruning and early-maturing technology, not only save time for growers, but also improve their economic benefits. achieved further growth.
In order to better serve "agriculture, rural areas and farmers" and build an agricultural science and technology enterprise integrating production, processing and sales, Wan Lijun raised 2.2 million yuan from various sources to build an annual production plant in Yangqu Base A processing plant with more than 4,500 tons of pollution-free green fertilizer. After the project is completed, it will realize an annual profit of 250,000 yuan. It will provide high-quality, efficient and pollution-free green fertilizer for 100,000 acres of vegetable facilities in Zhongwei City, allowing the masses to eat safe vegetables. The company's sales that year reached 26.5 million yuan, directly increasing farmers' income by 3.25 million yuan.
This year, Keyuan Agricultural Trade Company was rated as a key leading enterprise in agricultural industrialization in Zhongwei City by the Zhongwei Municipal People's Government.
The moon waxes and wanes, and people have misfortune and good fortune. In January 2008, a severe snowstorm that had not been seen in 50 years brought huge losses to the facility vegetable industry in Zhongwei City. All the first-generation greenhouses of greenhouse growers were affected by the disaster, and 80 second-generation greenhouses also suffered varying degrees of damage. The farmers were desperate, as a year's hard work was wasted.
Snowstorms are ruthless, but people are affectionate. After seeing this situation, Wan Lijun quickly cultivated seedlings for farmers, relieved the people's worries, shared the government's worries, and repaid the society. At that time, farmers in the seed sheds were rushing to buy seedlings. Wan Lijun could have sold them at market prices, but he did not do so. In the face of huge profits, he chose to repay society. He successively donated more than 50,000 yuan to provide 200,000 seedlings to severely affected greenhouse farmers, and the remaining 350,000 seedlings were provided to farmers at cost prices. At the same time, Wan Lijun also led all employees of Keyuan Agricultural Trade Company to explain anti-freeze remediation knowledge to farmers' fields, directly served 1,300 farmers face-to-face, and mobilized more than 300 large and small vehicles to transport various anti-freeze facilities to farmers. , correspondingly reducing the economic loss of each planting greenhouse by about 2,000 yuan. The righteous deeds of Wan Lijun and Keyuan Agricultural Trading Company were highly praised by Liu Hui, Vice Chairman of the Autonomous Region, and also praised by greenhouse growers.
After this snowstorm, Wan Lijun realized that in the future, Zhongwei's facility vegetables will mainly focus on "improving quality and efficiency, resisting disasters" and preventing and resisting climate deterioration.
With the support of the Zhongwei Municipal Science and Technology Bureau, and with the purpose of "showing things to farmers and motivating them to work", Wan Lijun took the lead in building a third-generation new solar greenhouse experimental demonstration base in Yangqu in March 2008. 5 new seedling greenhouses were built, including 2 solar greenhouses with new insulation materials and 3 curtain greenhouses. After completion, the annual seedling capacity of the solar greenhouse can reach 10 million, providing high-quality seedlings for 20,000 acres of greenhouses.
That year, Wan Lijun invested 2.6 million yuan in Dongyuan Village, Wenchang Town, to build Keyuan Company's facility vegetable demonstration park. The first is to build the second seedling breeding center of Keyuan Company and build 10 solar greenhouses. The second is to build a new technology and new variety display park, build 40 new solar greenhouses, and assemble supporting new technologies such as mobile sprinkler irrigation, rolling shutter machines, reflective curtains, under-film drip irrigation, and air fertilizer. At the same time, Yinjiani facilities have new vegetable facilities. Variety, technical personnel will designate 200 demonstration sheds for technical guidance, improve the overall efficiency of facility agriculture, and set a demonstration for improving the quality and efficiency of facility agriculture in Zhongwei City.
When Wan Lijun was developing agricultural facilities, he discovered that there was great potential for seedling and flower cultivation and landscaping in recent years, so he took the lead in establishing the "Green Mountain Garden Cooperative". Today, the cooperative has taken over many projects such as the greening inside and outside the Alxa Left Banner Industrial Development Park in Inner Mongolia and the Jingtai Expressway greening project.
Wan Lijun has the acumen of a natural businessman. He is good at capturing market information and potential business opportunities. In 2008, when he saw that local rice varieties were slowly updated and of poor quality, Wan Lijun immediately invested in the construction of a rice planting base to drive surrounding farmers to plant new varieties and guide farmers to plant scientifically, so that every farmer can plant scientifically and get benefits. A good harvest.
In February 2009, Wan Lijun invested 2.8 million yuan to build a rice processing plant in Yangqu Base, and registered the "Wanqi" trademark to produce fragrant rice, fresh rice, tribute rice, and crab rice. Rice and other green organic rice. It processes 3,500 tons of rice annually, with sales of 17 million yuan and 110 employees. Wanqi Rice Industry mainly implements a business model of unified variety planting, unified mechanized operation, unified use of pollution-free pesticides and fertilizers, unified processing, and brand sales. Once the Wanqi brand was launched, it quickly occupied the consumer market and was sold to Gansu and Qinghai. , Xinjiang, Beijing, Shanghai and other places, and has been well received by users. That year, Wan Lijun also invested 720,000 yuan to expand a nursery center, with a nursery capacity of 15 million plants.
In 2010, Wan Lijun invested 4.6 million yuan to build a pre-cooling warehouse capable of storing 18,000 tons of fruits and vegetables at the Yangqu Base. Through land transfer, we have operated a planting business of 20,000 acres of land. In Zhongwei Industrial Park, 27 million yuan was invested to build a dried wolfberry fruit processing plant.
After years of hard work and hard work, Wan Lijun's company has become more prosperous and bigger. In 2013, Wan Lijun established his own group company, Ningxia Wanqi Agricultural Development Group.
Life is short and time is like a song. After years of hard work, Wan Lijun not only gained wealth, but also received many honors. However, with a grateful heart, he always adhered to the life creed of "I am not rich, only when everyone is rich" and actively repaid Society, participated in social welfare undertakings, and personally donated more than 400,000 yuan to the society.
Wan Lijun is not satisfied with the results achieved. He said that he would continue to adhere to the principle of "showing it to the farmers, leading the masses to do it, using me as an example, and taking the risks yourself" and continue to be a down-to-earth leader in increasing farmers' income and becoming rich.