Excellent packaging bag design is the organic unity of packaging bag modeling design, structural design and decorative design. Only in this way can we give full play to the role of packaging bag design. Moreover, packaging bag design not only involves two academic fields, namely technology and art, but also involves many other related disciplines in their respective fields. Therefore, a good packaging design needs efforts. What is the design of the packaging bag?

1。 Packaging bag modeling design

Packaging modeling design, also known as body design, refers to the modeling of packaging containers. It uses aesthetic principles, and through the changes of factors such as shape and color, it shows the packaging container shape with packaging function and beauty in visual form. Packaging containers must be able to reliably protect products, must have excellent appearance, and also need to be economical.

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2. Structural design of packaging bag

The design of packaging structure is based on the basic functions and actual production conditions of packaging, such as protection, convenience and reusability, and the external and internal structures of packaging are specifically considered according to scientific principles. An excellent structural design should take the effective protection of goods as its primary function; Secondly, we should consider the convenience of use, carrying, display and shipment; Also try to consider the function of reusing and displaying content.

3. Decorative design of packaging bag

Packaging and decoration design is to highlight the characteristics and image of products in artistic forms such as patterns, characters, colors and reliefs, and strive to beautify products with beautiful shapes, novel patterns, bright colors and bright words to promote product sales. Packaging and decoration is a comprehensive science, which is not only a practical art, but also an engineering technology. It is an organic combination of arts and crafts and engineering technology, and takes into account disciplines such as marketing, consumer economics and consumer psychology.

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