Once any original brand has huge traffic, there will be the rise of cottage brands, trying to seize market share and carve up the huge dividends brought by traffic. A fake beverage brand, first of all, tastes worse than the original, and the quality cannot be guaranteed, and it will bring huge reputation loss to the original brand. Once the shanzhai brand fails to serve its customers well, because customers are enough to confuse the original products with the shanzhai products, the relevant resistance may spread to the original brands, and because of the high similarity between them, there is a competitive relationship between the original brands and the shanzhai brands, and consumers are likely to trust the original brands and mistake them for the original brands, thus causing the original brand economy.

Commercial competition needs benign development, and the success of any brand is not achieved overnight. It is the accumulation of honesty over the years. An original brand can rise, and it must pay a lot of blood and tears behind it. It is contemptible for a cottage brand to enjoy its success and grab the market cake.

Moreover, the production of cottage drinks is not standardized, which may cause harmful consequences to the human body, unlike the quality assurance of genuine products. If the market allows shanzhai brands to infringe on their rights, then original brands cannot survive. A good market environment requires active efforts to maintain, fair competition, honesty and trustworthiness, and reasonable survival in a highly competitive business environment through proper means. Commercial competition has always been the survival of the fittest, but it is against the relevant provisions of our laws to treat economic interests correctly and infringe on the trademark rights of others.

Benign business competition can promote market prosperity. Now the market supervision mechanism is becoming more and more perfect, and I believe that violations of law and discipline will gradually decrease. At present, there are still a large number of inferior cottage brands in China, which is not uncommon. However, after the Modern China Tea Shop wins the case, it is believed that it will also give other original brands the confidence to defend their rights and give other cottage brands a deterrent effect. To be a successful entrepreneur, you must be Do not forget your initiative mind.