With the continuous development of my country's market economy and the advancement of economic globalization, the market mechanism has entered the field of spiritual production, a large number of enterprises producing cultural products have emerged, and the cultural industry has risen rapidly. In social life and the national economy, Its status is rising rapidly. In many countries, the cultural industry has become an important pillar industry and a new economic growth point; in the fierce market competition, the cultural content of various commodities and the resulting cultural added value have increasingly become a strong competitiveness of the economy ; Changes in cultural concepts have brought about new product development, product structure adjustments, and changes in economic structure. As a category of cultural industry, graphic design art is facing the social reality of the integration of culture and economy. It must think about the living environment of this industry and how to seize opportunities to enhance its own development strength in the economic tide and make graphic design art healthy and useful. orderly and comprehensive development.

Current situation

In the fierce market competition, both international and domestic companies regard improving design level as a means to enhance competitiveness, from newspapers to magazines, from television To the Internet, from branding to packaging, from advertising to image design, the function and role of graphic design continues to expand, and its influence involves all aspects of social life and various industries. According to incomplete statistics, there are currently more than 300,000 people engaged in graphic design, and there are nearly a thousand colleges and universities and teaching institutions engaged in graphic design art talent training, and the number is still increasing. Such a booming cultural industry is an indispensable and important force in the development of market economy. However, for a long time, practitioners have been scattered in different industries and fields, and have been marginalized. There is no clear industry positioning, no industry organizations and academic institutions of their own. As for industry division of labor and industry standards, industry intermediary organizations are out of the question. Faced with the rapid development of economy and high technology and the relative lag in graphic design, many researchers and practitioners of graphic design art are anxious and demanding to change the status quo in order to seek their own development space.

Positioning

The development of graphic design is inseparable from the accurate positioning and value judgment of itself. The so-called graphic design is the three-dimensional sense of space expressed by combining different basic graphics into patterns on a plane according to certain rules, that is, using visual language to convey information and express opinions. Its design scope and categories are very wide, such as various media, architecture, industry, environmental art, decoration, display, clothing, advertising, etc. In short, there are as many designs as there are needs, and it has broad development prospects.

Because graphic design uses visual elements to communicate the designer's designs and plans, text and graphics are used to convey information to the audience, and make people willing and happy to accept it. Therefore, graphic design not only involves the use of a variety of elements, but also involves the use of different expression techniques and techniques. Any design must impress the audience according to the customer's requirements. In this sense, in addition to possessing professional knowledge, designers must also devote all their emotions to the design. Only by first impressing the designer can the customer be satisfied and then the audience moved. Therefore, graphic design art must have comprehensive knowledge and related skills in order to correctly understand and grasp the essential characteristics of the object you want to design, and use various design elements to carry out organic artistic combinations to form creative graphics, tasteful colors, and impressive material textures. works of man. We can say that a good design is not only the creation of graphics, but also the result of a lot of intellectual work. From this, we can be sure that graphic design art has all the characteristics of the cultural industry, that is, comprehensive characteristics spanning economy, culture and technology.