At that time, it was not easy for Italian dairy industry to make a name for itself, because the government protected the sale of whole milk by law in Genoa, Florence and Rome, but Palmara won the favor of consumers by delivering it to your door.
Marat truly revolutionized the milk industry by treating milk as a healthy food. From 65438 to 0965, Parmalat began to sell vitamin C milk with anti-tuberculosis immunity. This spirit of continuous innovation makes it lag behind one competitor after another.
Another reason for Parmalat's rapid success lies in the continuous improvement of its external packaging. 65438-0963 Under the influence of Swedish Tetra Pak carton packaging technology, the dairy industry has gained new development opportunities. Compared with the original milk bottle, this new Swedish carton can be deformed at will, which is more sanitary, beneficial to protect milk from photochemical action and can prolong the storage time by 3 days. At the same time, the name of the manufacturer can also be printed on the outer shell of the carton, which makes it possible to produce "brand milk". Pamarat is the first Italian company to produce milk in cartons. Since then, the "Parmalat" brand has appeared on milk cartons.
1965, the Swedes invented a super heat-treated milk technology, which can keep milk for 6 months and completely store its nutrients without freezing storage. 1966, Pamarat adopted this technology, and this new milk food just came into the market. The effect was immediate, and Parmalat gradually developed into the world's largest super heat-treated milk manufacturer.
From 65438 to 0970, Palmara's turnover exceeded 3 million euros. From 65438 to 0973, the monopoly of state-owned milk companies in the Italian milk market came to an end, and Palmara occupied an obvious market advantage. Due to the introduction of new legislation on milk sales, Palmarat's products began to be sold in all food stores in Italy, and the company gradually became a large national company in Italy.
Pamarat attaches great importance to brand promotion. Since 1980s, Parmalat Group initiated and gradually controlled AC Club in Palma, Italy, with Tanzi as the chairman of the club. Under his excellent management, Parma jumped from an unknown team to a Serie A champion, and won several major championships. Parmalat milk brand also sold well all over the world with the grand broadcast of the competition, and was once known as "champion milk".
In the early 1980s, Parmalat began to adopt a diversified strategy to expand its sales of cheese, dessert, butter and long-term sugar in the world market by improving product quality and service. In addition, they also began to sell "Punto Body Monitoring" series of milk. "Punto" brand milk products are favored by consumers who care about body shape and diet once they are listed. In the eyes of some people, Parmalat can always develop new products according to the needs of people of different classes and open up new markets in abandoned areas.
Parmalat's overseas expansion began at 1974. They started their business in Brazil first. 1975, began to March into France and Germany. 1982, entering the American market. In order to realize the globalization of the market, Parmalat was listed on Milan Stock Exchange on 1990, and its enterprise strength was greatly strengthened. In the year of 1993 alone, Parmalat made 17 acquisitions, which not only consolidated its position in the Italian and Brazilian markets, but also boosted its competitive morale in the American market and began to expand into Eastern Europe. At the turn of the century, Pamarat has established branches in 30 countries around the world.
By 2002, Parmalat Group had 36,356 employees and its turnover reached 7.6 billion euros. In 2002, Pamarat ranked second among the 23 most famous food brands in the world.