The author has just figured out the pronunciation of the word "Zhen"_?, and another popular movie "The Legend of Miyue" has started to swipe the screen again. When I saw "Mi Yue", the author was confused: Does every popular movie need to have a rare word as its name? What is the word "Mi"?
However, as the author immersed himself in flipping through the dictionary , a young man from Zhengzhou was already ready to count the money.
Happiness falls from the sky
Two years ago, this young man from Zhengzhou wanted to open a bakery, so he registered the "Miyue" trademark. Now that "The Legend of Mi Yue" is on the air, Mi Yue has become popular, and so has the trademark. The boss of a Shanghai food company wants to pay 600,000 yuan to buy his "Miyue". As the saying goes, there is no such thing as pie in the sky, but this time it happened to hit him on the head. Once I read the word "Mi", I felt it was very unfamiliar and special. At that time, I thought this name was good. Unexpectedly, the novel was later made into a TV series. Who would have thought it would be so popular? said Wang Chao, the trademark registrant of Miyue.
According to reports, Wang Chao is a literature lover. After reading the novel "The Legend of Miyue", he liked these two words and registered them as a trademark. Now, judging from the fact that some people are willing to pay a high price to buy this trademark, it is right to have a golden house in the book.
A pragmatic move
With the advent of the big data era, everything will be submerged in the ocean of information, and will also be recorded and stored for a long time. Therefore, fame, or popularity, is particularly important. For individuals, without popularity, there are no connections; for companies, without fame, there is no future and no hope. Having a well-known and widely spread "name" means productivity for both individuals and companies.
In a market environment where the smell of wine is as good as the depth of the alley, reputation based on big data is far more important than word-of-mouth in the streets. With the highest ratings, "The Legend of Miyue" has captured the public's attention. As a trademark, "Mi Yue" has become famous without any fanfare. From this point of view, it is also a very realistic move for this food company in Shanghai to pay 600,000 yuan to acquire the Miyue trademark. Just imagine, if we were to reshape a brand, how much manpower and material resources would be needed to achieve a well-known effect like Mi Yue?
Current Status & Possible Turnaround
Think about this incident from another perspective. Excluding the "accidental factor" of popular movies and TV shows, uncommon words like "Miyue" have become registered trademarks, which somewhat illustrates that trademark registration is now a blazing red sea. Names that people think of and can't think of have all been registered. At the same time, in order to protect their own trademarks and brands, well-known companies have registered a large number of defensive trademarks and built layers of protective walls. For those who are new to the business, whether they want to create a brand or are interested in acquiring a famous brand, registering a trademark will face a huge test.
So, where is the turning point? Is there an ordinary way to obtain a registered trademark? The author believes that it will be a general trend for industrial and commercial practitioners to obtain their own trademarks through trademark transfer, because its advantages are obvious. ?Quick?, quick processing, put into use as soon as possible. ?Accurate?, accurate positioning, victory is guaranteed. ?Hardly?, it belongs to me, and any infringement will be investigated. Choosing trademark transfer means seizing the opportunity, reducing risks and gaining the initiative.
Act in the present
Lin Jiansheng, founder of the Intellectual Property Group and a well-known trademark and brand consultant, believes that "it is better to have two birds in the forest than one in the hand", and industrial and commercial practitioners can only have independence as soon as possible. Trademarks can continuously create brand value, drive the accumulation of wealth, and achieve career success. He said that Intellectual Property has focused on trademark transfer for 13 years and is committed to becoming a strategic partner of growing enterprises. It is willing to sincerely help industrial and commercial practitioners own independent trademarks and provide year-round trademark and brand consulting services.
The Intellectual Property Group is committed to building a first-class trademark brand agency and intellectual property comprehensive service brand to provide customers with high-value brand services. It is its unswerving pursuit to help companies own their own trademarks and accelerate their businesses. Brand development. At the same time, it helps enterprises and trademark holders revitalize idle trademark resources and sell trademarks in large quantities in the shortest possible time. Over the years, intellectual property has helped tens of thousands of entrepreneurs own their own trademarks and brands.
Lin Jiansheng revealed that the trademark trading platform under Intellectual Property recently launched Bajie’s premium trademarks and Bajie’s weekly special trademark activities. Since its launch, it has won the favor of many bidders and Bajie has become an entrepreneur. Great place to buy bids. Intellectual property rights will also launch similar activities in the near future to respond to and promote the call and development of "mass entrepreneurship". A better time to plant a tree was ten years ago, the next best time is now. ?Any success is inseparable from laying the foundation step by step. The so-called opportunities and accidents are nothing more than opportunities coming and hitting you who have been prepared for a long time. If you want to have the good luck of Wang Chao's registered Mi Yue, then what you need to do now is to have an independent trademark.