Question 1: What are the benefits of public service announcements? I hope it can help you~

Please adopt~

Public service announcements can promote education and society.

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Public service advertisements are characterized by simplicity and simplicity, and have strong educational and symbolic significance. Their function is to stimulate people's awareness and make people pay attention to some things around them.

Public service announcements are aimed at the collective interests of all mankind. The form of their expression is more meaningful. They are considered to be meaningful, arouse thinking, educate, inspire and warn.

Enterprises doing public service advertisements have the following advantages:

1. In line with the current development trend of "social citizenship" and "responsible citizenship" in the world and the country of "harmonious society" The moral theme demonstrates the company's good sense of social responsibility and mission.

2. Shape the image of a responsible corporate citizen, spread a positive corporate culture, deepen the concept of high-quality brands, enhance corporate reputation, and harvest intangible assets that are more meaningful than economic profits for the company. While spreading the truth, goodness, and beauty of family harmony, caring for the environment, and educating the public, as well as criticizing current ills and correcting the general trend, it also puts forward the company's responsibilities to the industry and society, and deeply understands the hearts of the target consumer groups in Dadong's buyer market and wins them recognition.

3. In the fierce business war, enterprises can stand out from numerous commercial advertisements and marketing events. Through the emotional integration of public service advertisements, the broadest audience can avoid self-promotion, monotony, and indiscriminate bombast. The commercial advertisements embody the emotions of corporate responsibility and justice, and are full of warmth and love, and will inevitably receive a win-win situation of financial returns and spiritual support.

Let’s look at an example first. A TV station aired an advertisement: two children were playing closely together, with the words "Israeli" and "Palestinian" written below. Then several groups of shots of Bosnian and Serbian children, Iraqi and Kuwaiti children playing intimately appeared, and then the words " Subtitles: Stop the war, for the children. Signed: UNICEF. This is a typical public service announcement. This kind of advertising does not create economic benefits through paid commercial publicity, but "free promotion" of certain consciousness and ideas, conveying certain civilized and moral concepts to the public, in order to improve their civilization and obtain good social benefits. , which is a public service announcement.

Public service announcements are intended to create an atmosphere and momentum, that is, a certain social atmosphere. In a sense, the level of public service advertisements in a city, a region, or a country is an important symbol of the cultural and moral standards and social atmosphere of the people in this city, region, or country. Public service advertisements have two main functions. One is to spread social civilization and promote moral trends; the other is for enterprises to establish their own good social image and consolidate their brand image through it.

Let’s take a look at the questionnaire again: only 15% of people think that advertisements have poor credibility. Among the advertisements that most fans like most, public service advertisements top the list, followed by food advertisements and car advertisements. wait. In fact, only 15% of people have been fooled by false advertisements, 85% of people like advertisements, and 97% of people think that public service advertisements are beneficial.

Question 2: What are the characteristics, functions and significance of public service advertisements? 1. The concept of public service advertising

Advertising is any form of paid, non-personal representation and promotion of its ideas, goods or services by an identifiable advertiser.

Public welfare can be understood as the public interest. According to the definition of advertising, public service advertising is any form of paid, non-personal statement and promotion made by advertisers on concepts that are beneficial to the public interest. It calls the public to pay attention to a certain social issue through the communication of a certain concept, regulate their behavior in accordance with the standards of the public interest, and support or advocate a certain social cause or social trend. The initiators of public service advertisements invest time and financial resources to convey concepts or opinions that are beneficial to the public interest through mass media to a broad audience.

In the United States, public service announcements aim to enhance the general public’s understanding of prominent social problems, influence their views and attitudes toward these problems, and change their behaviors and practices, thereby promoting the solution or alleviation of social problems. .

Among them, one type is Public Advertising, which are various types of advertisements released by social organizations such as Greenpeace, Animal Protection Association and other social groups on social issues they are concerned about. The other type is Opinion Advertising, which is mostly used by enterprise groups to explain their attitudes towards various social phenomena. This is an extension of corporate image advertising, which shows the personality of the company in society.

2. The role of public service advertisements

As early as in the relevant writings of Herman and Chomsky, the concept of "creating identity" was mentioned In other words, they believe that the media is actually a propaganda tool. It teaches people various values ????and codes of conduct, guides people to accept new lifestyles, and integrates people into the social system created by the media. In the process of "creating recognition", public service advertisements are the most realistic, direct and timely way.

Through TV broadcasts, newspapers, magazines and daily life practice, we have discovered that all kinds of social problems are constantly emerging, such as drug abuse, environmental pollution, domestic violence, traffic accidents, the spread of AIDS, etc. There are various causes of problems, and there are many ways to solve them, but how to curb the spread of social problems, reduce or even eradicate them? Only by mobilizing all citizens to carry out social change movements, that is, "organized activities implemented by one group (change initiators) aimed at persuading other groups (target recipients) to accept, adjust, or abandon certain ideas, attitudes, habits, and behaviors ". For example, my country's family planning, Project Hope, and AIDS prevention are nationwide social change movements.

For a long time, public service announcements have been used as one of the means to solve different social problems and urge the public to cooperate with social change movements with correct concepts and behaviors. It is a powerful tool for social marketing. The term "social marketing" first appeared in 1971. At that time, it referred to the use of marketing principles and techniques to promote a certain social movement, concept or behavior. Since then, the term's meaning has gradually evolved into the science of social change management, specifically referring to the design, implementation and control of change movements to achieve the purpose of increasing the acceptance of a certain social concept or practice among one or several target recipient groups. . In social marketing, public service advertisements in the United States and Japan have played a significant role in achieving the purpose of social marketing, which is to change harmful concepts and behaviors, or to accept new concepts and behaviors, improve national consciousness, and help solve social problems.

3. Further analysis of public service advertising, it has the following characteristics

(1) Non-profit. Public service advertisements aim at the harmonious development of man and society, man and nature, and promote the development of society with the purpose of social protection and improvement of group literacy. Pay attention to social benefits. Compared with commercial advertising which is entirely for profit, public service advertising is non-profit. The ultimate goal of any unit or individual engaged in public service advertising is the public interest, not profit.

One thing to note is that not aiming to make a profit does not mean that engaging in public service advertising is a loss, but that it should be balanced or have a surplus. Surpluses from units or individuals engaged in public service advertisements must not be distributed among owners and managers, but must be used to improve the quality and quantity of public service advertisements.

(2) Conceptuality. Public service announcements appeal to ideas. The dissemination of a certain idea prompts the public to enlighten, introspect, and pay attention to a certain social issue. It uses social behavior that is in line with public ethics as a criterion, regulates behavior and practices it to form a good social trend or support a certain kind of social problem. social undertakings. What it spreads is the concept of spiritual form, rather than the commodity of material form.

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Question 3: What is the significance of public service announcements? 1. With the help of public service advertisements, companies can shape their corporate image at a broader and deeper level, create a new platform for communicating with the public, and thereby create business value.

2. From the most basic level, public service advertisements have a basic "advisory function". This kind of advocacy and dissuasion of specific behaviors is direct and effective.

3. In many cases, public service advertisements do not necessarily require the audience to do something or not to do something, but only appear as a simple moral guidance tool to carry out a series of activities. Macroscopic persuasion in a general direction.

The "moral guidance" value of public service advertisements focuses on "guidance" rather than "restraint". This is also the content that basically all public service advertisements will design. The purpose of public service announcements is not to educate people on what they must do. The method that should be used is not "indoctrination", but "guidance." Public service advertisements must be "moved with reason and informed with emotion", so that they can maximize their "moral" effect, otherwise they will become empty talk.

It can be seen that public service advertisements have played a lasting and positive role in raising public awareness, inspiring people to take action, and promoting social progress. It is a powerful tool for social marketing.

Question 4: What are the benefits of public service announcements? Public service announcements are usually made by relevant government departments. Advertising companies and some enterprises also participate in the funding of public service announcements, or are completely handled by them. While making public service advertisements, they also improve the image of the company and demonstrate the company's philosophy to the society. These are all determined by the social nature of public service advertisements, making public service advertisements a good channel for communication between enterprises and the public.

Question 5: What are the benefits of public service advertisements? Public service advertisements can highlight the company's awareness of social responsibility and love, establish a good and noble social image of the company, and strengthen the company's trademark impression through frequent broadcasts. So it actually plays a role in promoting itself.

Question 6: What are the benefits of public service advertisements to TV stations? Ask the experts online to increase the popularity and social responsibility of TV stations. Then in the future, companies that advertise on TV stations and produce programs will be trusted and recognized, because they feel The TV station must be strictly screened.

Question 7: What are the characteristics, functions and significance of public service advertisements? This is just my own point of view. The characteristics of public service advertisements are pure and simple. They have strong educational and symbolic meanings. Their function is to stimulate people's consciousness and make people pay some attention to some things around them. They are very abstract. Understand that commercial advertising is different. Its main function is to bring greater benefits to advertisers. It is highly targeted to only a certain group of people. It is a private behavior, while public service announcements are targeted at the collective of all mankind. Interests. The biggest difference is that one is collective and the other is individual. In terms of expression, the form of expression of public service advertisements is more meaningful. It is considered to be meaningful, arouses thinking, and has the effect of education and inspiration, while the form of expression of commercial advertisements is more meaningful. Direct, meaningless. Strong commercial nature. It is really promotional.