According to the brand website, Lan Zhi is a Korean brand, which was founded in 1994 and is famous for its moisturizing and hydrating cosmetics. Lan Zhi's product positioning is high-end skin care products, but in the market, its grade is in the middle end, and there is still a gap with brands such as Blue Ocean Mystery and Helena Rubinstein. Lan Zhi's star products, including water emulsion suits, sleeping masks and creams, are loved by many consumers.