The principles of trademark registration mainly include the following aspects:

1. Principle of exclusivity: The purpose of trademark registration is to ensure the exclusivity of the trademark. A trademark should be unique and distinguishable so that consumers can distinguish it from other trademarks and thus be able to accurately identify and select the desired goods or services.

2. The principle of distinguishability: a trademark should be able to independently identify and distinguish the source of specific goods or services. Trademarks should not be confused with existing trademarks to avoid misleading or confusing consumers.

3. Principle of legality: Trademark registration must comply with legal provisions and the requirements of trademark laws. The trademark registration agency will review the trademark application to ensure that the applicant's trademark complies with legal regulations and requirements.

4. Principle of non-deceptiveness: Trademarks should not be deceptive and should not give consumers a false or misleading impression. The use and application of trademarks should comply with the principles of honesty and fairness under trademark law.

5. Principle of public interests: Trademark registration should comply with the principle of public interests, that is, the registration and use of trademarks should not have a negative impact on public interests, social order or morality.

6. Regional principle: Trademark registration is usually regional, that is, registered in a specific country or region. The validity of a trademark registration is usually limited to the country or region where it is registered.

These principles are the basic principles in the trademark registration process, aiming to protect the rights and interests of trademark owners, promote fair competition and protect consumer rights and interests.

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