I. Organizational structure and job responsibilities of e-commerce projects (Step 1)
E-commerce platform team members are the key to the start-up and subsequent operation of the whole project, and need to be built by special personnel.
1. Project leader: overall operation.
2. Website architecture management: overall website architecture and content optimization.
3. Art design: the page design of the website interacts with the humanization of the page.
4. Backstage programmer: realize the program function in the background.
5. Network promoters: promote websites through the Internet and traditional media or other means.
6. Internet marketers: selling website service products through online marketing or traditional methods.
7. Website Editor/Information Manager: Manage the information of each column of the website.
8. Server maintenance personnel: provide server security and website related functions.
Combine the company's existing e-commerce post resources for reasonable integration. The vacant positions need human resources to fill the job recruitment, and the overall work progress will be in place in mid-April.
Second, e-commerce project positioning (Step 2)
According to the characteristics of the company's two series products and the long-term development of e-commerce projects, it is necessary to abandon the existing e-commerce of single series products and establish a new e-commerce platform that conforms to the two series products. The principle of e-commerce domain name positioning-short, easy to remember and to the point, is closely related to enterprises and their products. A successful domain name is like a famous brand and a famous trademark, which will bring intangible asset value to enterprises!
This domain name, combined with market adjustment, links all companies for a referendum. The company's existing domain name websites are optimized according to market conditions, and are basically defined as product promotion websites.
Third, the planning and design of e-commerce platform (step 3)
1, general webpage product design items (registration, login, membership, product series, product category display, limited time sale, group purchase, etc.). )
2. Commodity search engine. Providing commodity information to users conveniently and quickly through search engines is convenient for users to shop.
3. Shopping cart. Shopping cart has the functions of storing the information of purchased goods, calculating the quantity and price of goods, etc. Through the shopping cart, users can also modify the quantity of goods and return some or all of them.
4. Customer service center. Provide customers with various operating instructions and services of the website, including shopping guide, service features, service promise, whether it can be returned, payment methods supported by the mall, whether there is extra charge for door-to-door delivery, delivery time after confirming receipt of payment, and other information that customers care about.
5. Enter the counter. The access counter can count the frequency of Internet visitors' visits to various topics on the website, and grasp consumers' demand for shopping malls, goods and services. Its data is an important reference for formulating business and marketing strategies.
6. Order inquiry. Users can enter the order status interface according to the order number and corresponding information, which provides information such as order date, whether payment has been received, whether delivery has been made, delivery date and so on.
7. BBS. Record customers' comments on website content, services provided, product search, product comparison, shopping cart, customer service center, product feedback, distribution station, inquiry center, cashier center and hot search e-commerce website planning report after browsing the website or shopping through the message book. Through the guest book, on the one hand, we can understand customer needs, improve services and enrich commodity categories; On the other hand, by replying, users can understand the services provided by the mall and increase their trust in the website.
8. E-mail. Provide the e-mail address of the corresponding administrator on each page of the website, so that customers can feed back' questions, opinions and suggestions' to the administrator in the form of E2mail when visiting each page, so that the administrator can improve the service and deal with the problems in time.
9. E-mail list. Contact customers through email list whenever products are updated, new preferential measures are introduced or major events are held.
10, online payment. As online real-time payment has not been fully realized in China at this stage, shopping malls should provide various payment methods, such as credit card payment.
The layout design of the above single project will combine the B2C or O2O type of market adjustment and window design, and consider the overall layout with two series of products.
4. Software and hardware of e-commerce platform (step 4)
Usually, the hardware is very important for the operation of a website, which is the basic guarantee for the operation of the website;
1, e-commerce hardware is generally divided into two parts: network equipment and servers;
Network equipment: routers, switches, firewalls.
Server: according to the development of the company, it can be built, hosted and rented.
2, e-commerce software generally consists of three parts:
I. Operating software systems (UINX, LINUX, Netware)
B. Web server software
C database software (such as DB2, Oracle, SyBase, Informix, MS SQL Server, MySQL, etc.). )
The selection of the above equipment and software is based on the positioning of the project and the company's own resources, and then finally determined.
Verb (abbreviation of verb) Process training of e-commerce project (step 5)
After the establishment of the e-commerce platform, coordinate the company's two series of product managers, including factory managers, to carry out multi-department e-commerce operation process docking training, so as to ensure the closed-loop continuous operation of e-commerce from product display-price operation-marketing-customer attention-customer ordering-inventory management coordination of two products-financial settlement-product delivery-customer after-sales service of the e-commerce platform, ensuring smooth process and ensuring all employees of the company.
The promotion and operation of intransitive verb e-commerce (step 6)
1, unified QQ, public QQ group, personal WeChat and public WeChat, Weibo, email, etc. They are all exported to the e-commerce platform of Grandpa's software for self-media promotion and marketing.
2. Unify the packaging of the company's two series of products and the e-commerce platform promotion of external advertising.
3. Promote and market keywords and windows for popular forums and search engines (Baidu, Soso, Google, etc.). ).
4. Pilot a district for promotion with the help of traditional promotion methods, provide convenience services (paid or unpaid) for a group, collect offline customer resources online, attract customers to pay attention to the company's e-commerce and mobile phone clients through convenience services and commodity activities, and increase customer clicks and membership registration of the two systems, thus increasing the added value of e-commerce. After the pilot is successful, it will be replicated in other districts.