Balabala is a children's clothing brand founded by China Semir Group in 2002.

BalaBala's products fully cover clothing, shoes, home furnishings, travel and other categories for children aged 0-14 years old. It is a domestic children's fashion lifestyle brand.

In March 2007, Balabala won the title of China's top ten children's clothing brands. In 2011, it was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce, and the best Chinese children's clothing in the "2014 China Children's Clothing Industry Media Influence Award" Marketing Brand Award, and won the 9th "Color China" Annual Award in 2018. In December 2019, Balabala was selected into the "2019 Children's Clothing New Consumer Brands TOP10" list released by iiMedia Gold List.

Balabala Brand Concept

Adhering to the love and devotion to children, Balabala has been caring for children for 18 years, and has taken the initiative to shoulder the social responsibility of caring for children all over the world and delivering childhood happiness. The brand advocates the concept of "childhood is different", advocates using love to discover the differences in children, respects the nature of children's growth, supports every child to have a loving heart and a lofty dream, so that children can enjoy a free and different childhood. .

BalaBala focuses on consumer shopping experience, and continues to create professional and fashionable product experience and brand value for the new generation of families through one-stop products, spaces, emotional experiences, etc., and is committed to becoming consumers' first choice for children. Fashion lifestyle brand. The "Box Gift" charity plan founded by the brand has cooperated with many charity organizations such as China Foundation for Poverty Alleviation, Shanshu Charity, and Aihu Fund, and has continuously sent gifts to children in need across the country, including Qinghai, Sichuan, Gansu, Henan, and Zhejiang. Gifts and care.