Outdoor design for advertising design

As a typical urban advertising design method, outdoor advertising design has always been favored by advertisers. The audience of outdoor advertising is mobile pedestrians. According to this special environmental factor and the particularity of the audience, outdoor advertising design must pay special attention to design principles. Let's talk about the design of outdoor advertising from three aspects: graphic design, copywriting planning and environmental factors of outdoor advertising - outdoor. Book information

Book title: Advertising Design

Author: Gu Lin Shi Haiyun

Publisher: China Light Industry Press

Publishing time: September 2009

Format: 16 pages

Pricing: 35.00 yuan

Content Introduction

"Advertising Design" is based on development From the perspective of advertising design, it scientifically analyzes the entire process of advertising design, striving to enlighten readers from both skills and ideas. Based on years of teaching experience and knowledge accumulation, the content of "Advertising Design" strives to integrate science, theory, knowledge and practicality, covering the aspects of introduction to advertising, advertising planning, performance elements in advertising design, advertising creativity and performance, advertising The media and other aspects are systematically elaborated, with clear views, simple explanations, pictures and texts, and strong readability. It is also accompanied by a large number of excellent advertising cases, which will play a certain reference and guiding role in the teaching of advertising design majors.

Book Catalog

Chapter 1 Introduction to Advertising

Section 1 Definition of Advertising

Section 2 Classification of Advertising

Section 3 The Function of Advertising

Chapter 2 Advertising Planning

Section 1 The Concept and Content of Advertising Planning

Section 2 Advertising Planning and market research

Section 3 Advertising Plan

Chapter 3 Expression Elements in Advertising Design

Section 1 Advertising Graphics

Section 2 Advertising Text

Section 3 Advertising Color

Section 4 Advertising Layout

Chapter 4 Advertising Creativity and Performance

Section 1: The concept and purpose of advertising creativity

Section 2: Advertising creativity and creative thinking

Section 3: The process of advertising creativity

Fourth Section Advertising Creativity and Advertising Positioning

Section 5 Expression Forms of Advertising Creativity

Chapter 5 Advertising Media

Section 1 Classification of Advertising Media

Section 2 Newspaper Advertisement

Section 3 Magazine Advertisement

Section 4 Radio Advertisement

Section 5 TV Advertisement

Section 6 Outdoor Advertising

Section 7 Poster Advertisement

Section 8 Point-of-Sale Advertisement

Section 9 Direct Mail Advertisement

Section 10 Online Advertising

Section 11 Advertising Media Planning

Appendix "Crest-Saving" Toothpaste Advertising Plan

Reference Book Information

Book title: Advertising Design (Liu Jingqi) ISBN: 704012499

Author: Liu Jingqi

Publisher: Beijing Blue Imagination Book Publishing Co., Ltd. (formerly Higher Education)

Price: 36.9

Number of pages: 196

Publication date: 2003-7-1

Edition: 1

Format: Large 16 format

Packaging:

Introduction:

This book is a national planning textbook for general higher education during the Tenth Five-Year Plan (higher education) Vocational and Technical College Education) was compiled by the Ministry of Education and organized by the Ministry of Education’s higher vocational and technical education professional teaching reform pilot colleges. The main contents include: advertising overview, advertising planning, advertising positioning, creativity of advertising design, performance of advertising design, graphic creation of advertising design, components of graphic advertising design, layout of advertising design, newspaper advertising design, outdoor advertising Design, POP advertising design, etc. The content of this book is comprehensive and systematic. It absorbs the latest research results at home and abroad, strives to reflect the latest research trends, highlights the characteristics of case teaching, and enhances the vividness of the teaching materials to improve students' interest in learning.

This book can be used as a study book for higher vocational colleges, higher vocational colleges, adult colleges, undergraduate colleges and higher vocational education art students. It can also be used for five-year higher vocational schools and secondary vocational schools. Used by school students and other relevant personnel.

Book Catalog:

Chapter 1: Overview of Advertising

Section 1: Definition of Advertising

Section 2: Functions and Tasks of Advertising

Section 3: The same responsibilities of advertising workers

Section 4: Advertising design and advertising design workers

Section 5: Types of advertising

Chapter 2: Advertising Planning

Section 1: Procedures for Advertising Planning

Section 2: Principles of Advertising Planning

Section 3 Writing an advertising plan

Chapter 3: Positioning of advertising

Section 1: What is “positioning”

Section 2: Product positioning is the objective objective of advertising positioning Basics

Section 3 Advertising positioning is the focus of advertising planning

Chapter 4 Creativity in advertising design

Section 1 Sources and breakthroughs of creativity

Section 2 The Creative Process

Section 3 The Model of Creative Thinking

Chapter 5 Performance of Advertising Design

Section 1 Advertising Design Techniques of Expression

Section 2 Visual Expression Forms of Advertising Design

Chapter 6 Graphic Creation of Advertising Design

Section 1 Graphic Creation Methods

Section 2: Patterns of Graphic Creation

Chapter 7: Components of Print Advertising Design

Section 1: Graphics

Section 2: Trademarks (Logo)

Section 3 Text

Section 4 Color

Section 5 Blanks and Borders

Section 6 Slogan Creation

Chapter 8 Layout of Advertising Design

Section 1 Principles of Layout of Advertising Layout

Section 2 Layout Method of Advertising Layout

Section 3 Types of Advertising Layout

Chapter 9 Newspaper Advertising Design

Section 1 Newspaper Advertising Design

Section 2 Magazine Advertising Design

Chapter 10 Outdoor Advertising Design

Section 1 Standardization of Outdoor Advertising

Section 2 Street Sign Advertising

Section 3 Poster Advertising

Section 4 Traffic Advertising

Chapter 11 POP Advertising Design

Section 1 Basic Knowledge and Functions of POP Advertising

Section 2 Design Requirements for POP Advertising

Section 3 Outdoor POP Advertising

Section 4 Window POP Advertising

Section 5 Display POP Advertising

Appendix 1 Popular Slogans of Chinese Advertising in the Past 20 Years

Appendix 2 25 Colorful Pictures

Main Reference Bibliography Book Information

Author: Bai Guangze, Li Dongying, Zhang Cheng Editor-in-Chief Publisher: Huazhong University of Science and Technology Press

Publishing time: 2011-1-1

Edition: 1

Number of pages: 101

Number of words: 206000

Printing time: 2011-1-1

Format: Large 16K

Paper : Coated paper

Packaging: Paperback

Content introduction

This book is divided into eight chapters, the main contents include the basics of advertising design, magazine advertising design, and logos Design, TV advertising, card design, online advertising, movie advertising, case analysis. The book has a reasonable structure, rich content, detailed explanations, pictures and texts, practical methods and selected cases.

This book adopts new teaching ideas and arranges a coherent teaching method such as "Introduction to this chapter - Key points of this chapter - Learning objectives - Design theoretical basis - Case analysis - Practical training questions". By closely combining knowledge with examples, users can learn advertising design skills from the production process of examples, and further improve them through the practical design and operation of practical training questions.

This book mainly uses case teaching, supplemented by task-driven method, highlighting the practical training teaching link.

The cases in this book mainly involve different types of advertising design related to magazine advertising design, TV advertising design, card advertising design, movie advertising design, online advertising design, etc. The explanations are designed to be from simple to deep and step by step.

This book is a "Twelfth Five-Year Plan textbook for art design in higher vocational colleges" and a "high-quality textbook for art design majors in national exemplary higher vocational colleges."

Contents

Chapter 1 Basics of Advertising Design

1.1 Advertising

1.2 Advertising Design

1.3 Advertising Classification

1.4 Summary of this chapter

Chapter 2 Magazine Advertising Design

2.1 Computer Magazine Advertisement

2.2 Founder Computer Magazine Advertisement

2.3 "White Collar Beauty" magazine advertising design

2.4 Appreciation and reflection of works

2.5 Practical training questions