China's well-known trademark

The dairy industry has grown into a large enterprise

Its products include more than 1 varieties of liquid milk, ice cream, milk powder and milk tablets.

Inner Mongolia Mengniu Dairy Co., Ltd.

Mengniu Group was established in August p>1999. As a rising star of dairy industry, "Mengniu" achieved rapid growth with excellent marketing methods.

in p>22, its sales exceeded 2.1 billion yuan, and its ranking among dairy enterprises in China jumped from 1116th to 4th. On October 19th of the same year, the 5th CEO Summit of China Growth Enterprises was held in the Great Hall of the People. Among the top 1 enterprises (unlisted and non-state-controlled) in China in 1999-21, Mengniu Dairy ranked first with a growth rate of 1947.31%.

Mengniu's sales revenue soared from 37 million yuan in 1999 to 4.7 billion yuan in 23, which was 11 times that of the former, with an average annual development rate of 323%! The ranking among dairy enterprises in China rose from the 1116th to the 2nd, creating a marketing miracle that surpassed a dairy enterprise on average in more than 1 days at the beginning of its birth! "Mengniu Speed" has become a banner of China enterprises;

Mengniu Group is headquartered in Helinger Shengle Economic Park, Hohhot. The first and second phases of the project cover an area of 55, square meters, with a building area of 14, square meters and a green area of 11, square meters. At present, it has total assets of nearly 4 billion yuan and more than 1, employees. At the same time, Mengniu production base in the autonomous region, with its headquarters in Hohhot as the axis, extends westward and enters Baotou, Bameng and other regions; Extend eastward and enter Xing 'an League, Tongliao and other regions; Extend to other provinces and enter Beijing, Tianjin, Shanxi, Shandong, Hubei, Henan, Anhui, Lanzhou, Xinjiang, Zhejiang, Heilongjiang and other regions.

On June 1st, 24, Mengniu was successfully listed in Hong Kong.

In p>25, the "Mengniu Yogurt Super Girl" youth girl show jointly created by Mengniu Dairy Group and Hunan Satellite TV shocked the whole country.

Mengniu Dairy

Mengniu Dairy is short for "Mengniu Dairy Group". Its headquarters is located in Hohhot and Linger Shengle Economic Park. The first and second phases of the project cover an area of 55, square meters. Niu Gensheng, the chairman and president of the company, served as the vice chairman of China Dairy Association, and was awarded as "the 8th Excellent Entrepreneur in Inner Mongolia" in recent years. "The 4th National Excellent Township Entrepreneur"; "National Excellent Dairy Workers"; "Top Ten Entrepreneurs in China in 22 (One)"; "The most valuable cover figure of China economy in 22"; "China private industrial industry leader"; At the "23 Annual Meeting of Chinese Business Leaders", together with Zhang Ruimin, Liu Chuanzhi and other business leaders, he became the "new leaders" of 25 enterprises; 23CCTV "China Economic Person of the Year". In 24, in the second China Planning Conference and famous planning selection activities, eight people including Zhang Ruimin and Wei Jiafu won the "China Planning Highest Award".

Mengniu Dairy is a typical case of the application of gambling agreement in entrepreneurial enterprises. Morgan Stanley and other institutions invest in Mengniu: In January 1999, Niu Gensheng established Mengniu Dairy Co., Ltd. with a registered capital of 1 million yuan. It was later renamed as "Inner Mongolia Mengniu Dairy Co., Ltd." (hereinafter referred to as "Mengniu Dairy"). At the end of 21, when Morgan Stanley and other institutions contacted it, Mengniu Dairy Company was established less than three years ago and was a typical entrepreneurial enterprise. In June 22, institutional investors such as Morgan Stanley registered Cayman Company in Cayman Islands. In September, 22, the promoters of Mengniu Dairy registered and established Jinniu Company in the British Virgin Islands. On the same day, investors, business contacts and employees of Mengniu Dairy registered and established Yinniu Company. Jinniu and Yinniu each bought 5% of the shares of Cayman Islands Company for US$ 1, and then set up Mauritius Company, a wholly-owned subsidiary of Cayman Company. The investment was finally exchanged for 66.7% equity of Mengniu Dairy in mainland China through Mauritius, and Mengniu Dairy was also changed into a joint venture.

Mengniu Dairy has created outstanding entrepreneurs-Niu Gensheng, Zhong * * * party member, MBA from the Graduate School of Chinese Academy of Social Sciences, who went to Peking University for further study. Engaged in dairy industry for 27 years. At the end of 24, Niu Gensheng donated all his personal shares to set up the "Old Bull Special Fund", becoming the "first person to donate shares in China" and "the first person to donate shares by Chinese in the world". Niu Gensheng founded Mengniu Dairy in 1999, and made pioneering efforts under the predicament of "no factory, no milk source and no market", so that Mengniu now has "one global model factory, two international demonstration pastures and three national sales of liquid milk". At present, Mengniu has built more than 2 production bases in 14 provincial administrative regions across the country. The products cover all areas of the country except Taiwan Province Province. The products developed include liquid milk, ice cream, dairy products and more than 1 varieties in three series.

Mengniu Dairy has created "Mengniu Speed". CCTV23 "China Economic Person of the Year" wrote in Niu Gensheng's award speech: "He is a cow, but he ran out of the speed of a rocket!" Mengniu has created a number of national records: it won the title of "Top 1 Growing Enterprises" in China, ranked first in the competitiveness of dairy industry in China, owned the largest "international demonstration ranch" in China, and introduced milking robots for the first time, making it the "first leader" of agricultural industrialization with the largest milk collection in China dairy industry; The sales volume of Mengniu pillow products ranks first in the world, the sales volume of liquid milk ranks first in the country, and the "comprehensive satisfaction of consumers" ranks first in similar products, and it is also the only mainland brand that won an award in Hong Kong supermarkets in 23. Mengniu was also the first dairy company in China to list overseas, and won the title of "Best IPO in 24" in one fell swoop.

Niu Gensheng file

● Born in Inner Mongolia in 1958

● Became a cattle worker in Daheihe Milk Factory in Hohhot in 1978

● In 1983, served as Inner Mongolia Yili Group (formerly Hohhot Huimin Milk Food Factory). Director

● In 1992, he served as the vice president of production and operation of Inner Mongolia Yili Group

● In 1998, he was removed from the post of vice president of production and operation by Inner Mongolia Yili Group

● In 1999, he founded Inner Mongolia Mengniu Dairy (Group) Co., Ltd. and served as the chairman and president

● In 22, he won the honors of "Top Ten Entrepreneurs in China" and "The Most Valuable Cover Person of China Economy".

● In 23, he was awarded the title of "New Enterprise Leader of China" and "China Economic Person of the Year" by CCTV

● In 24, he went public in Hong Kong and won the "Highest Planning Award of China"

● At the end of 24, he donated all his personal shares to set up the "Old Bull Special Fund"

● In 26, he resigned as the president of Mengniu Group

●