A string of barbecues set fire to a city, which means Zibo.

In the whole spring, Zibo BBQ was overwhelming, and it spread all over the social platforms, and the heat remained high. With the "three-piece set" of barbecue soul of "oven+cookies+dip", Zibo barbecue has spread from Shandong to the whole country. Why can Zibo barbecue burst into flames?

Cookie oven with dipping sauce, "soul barbecue set of three" ... Since the beginning of this spring, the most popular social platform is "Zibo barbecue". Recently, Zibo, a small town located in the middle of Shandong Province, together with the barbecue here, frequently boarded the hot search of major social networking sites, becoming the first big IP in the catering industry in the spring of this year. Since March, there has been an upsurge of "organizing a group to eat barbecue in Zibo" on social platforms. Enterprise search APP shows that in mid-March this year, a number of Zibo barbecue trademarks are being registered, and the international classification involves advertising sales, catering and accommodation, and convenience foods.

enterprise survey data shows that there are 519,3 barbecue-related enterprises in China. In 22, the number of barbecue-related enterprises in China increased the most in the past 1 years. In 22, 114,7 barbecue-related enterprises will be added, a year-on-year increase of 3.59%. In 221, it increased by 18,, a year-on-year decrease of 5.88%. In 222, it increased by 99,2, a year-on-year decrease of 8.13%. In the first quarter of 223, there were 3,1 barbecue-related enterprises in China, an increase of 34.4% compared with the first quarter of 222. In terms of regional distribution, Yunnan ranks first with 43,4 barbecue-related enterprises. Shandong and Sichuan have 42,2 and 33,7 respectively, ranking in the top three. In terms of urban distribution, Shenzhen ranks first with 12,2. Followed by Chongqing, Changchun and other cities.

1. In the first quarter of this year, the number of new barbecue-related enterprises increased by 34.4% compared with the same period of last year.

According to the enterprise survey data, there are 519,3 existing barbecue-related enterprises in China. In 218, 87,9 barbecue-related enterprises were added, a year-on-year increase of 16.44%. In 219, it increased by 11,7, a year-on-year increase of 26.1%. In 22, the number of barbecue-related enterprises in China increased the most in the past 1 years. In 22, 114,7 barbecue-related enterprises will be added, a year-on-year increase of 3.59%. In 221, it increased by 18,, a year-on-year decrease of 5.88%. In 222, it increased by 99,2, a year-on-year decrease of 8.13%. In the first quarter of 223, there were 3,1 barbecue-related enterprises in China, an increase of 34.4% compared with the first quarter of 222.

2. The number of barbecue-related enterprises in Shandong ranks second in China

According to the survey data of enterprises, Yunnan ranks first with 43,4 barbecue-related enterprises in terms of regional distribution. There are 42,2 barbecue-related enterprises in Shandong, ranking second, and 33,7 barbecue-related enterprises in Sichuan, ranking third. After that, it was followed by Guangdong, Liaoning, Heilongjiang and other provinces.

3. Shenzhen is the city with the largest number of barbecue-related enterprises

According to the enterprise survey data, in terms of urban distribution, Shenzhen ranks first in the country with 12,2 barbecue-related enterprises. There are 1,7 barbecue-related enterprises in Chongqing and 9,5 barbecue-related enterprises in Changchun, ranking in the top three. Since then, it has been followed by Chengdu, Harbin, Shenyang and other cities.