There is no relationship between the two companies Beijing’s Muji and Japan’s Muji, but careful people may find that Beijing’s Muji imitates Japan’s Muji and only It's just a preemptive registration of Muji's trademark.

1. The beginning and end of the matter:

In recent days, Japan’s Muji has issued a statement stating that it will eliminate manufacturers that infringe Japan’s Muji from the market. In this statement Central and Japanese companies use the term squatting. MUJI in Beijing believed that Japan's MUJI was mirroring their commercial defamation, so they once again sued Japan's MUJI. Many friends may not be able to tell which of these two MUJI products is the real one. In fact, the Japanese MUJI products are the authentic MUJI products. However, because the Japanese MUJI products are not sold in mainland China, I applied for a trademark, so it was registered by a merchant in Shanghai. After this Shanghai merchant registered the MUJI trademark, no matter how heavy the publicity was, the name of the store or the decoration inside the store were all imitating the Japanese MUJI. Japan's MUJI has suffered a lot. I have tried to protect my rights and interests through legal means before. Since the registered trademark of Beijing Muji is completely reasonable and legal, it is said that the last time Nippon Muji lost the lawsuit and was required to compensate 650,000 yuan. This time, Beijing Muji sued the Japanese Muji Court, but the matter was not tried in court and is still under investigation.

2. Why is MUJI so popular?

So how did Weiliangpin become so popular? This is because MUJI’s products pay more attention to quality than to trademarks. One of the reasons why MUJI is extremely popular in Japan is that MUJI’s price is relatively low. It is the favorite brand of Japanese people. At such a low price At the same time, MUJI can also guarantee high quality and extremely comfortable texture, which is why it is extremely popular in Japan. After MUJI entered the Chinese market, it was deeply demanded by the Chinese middle class and gradually became a necessity for the middle class. Some young artistic people in China even use MUJI products all year round.

3. Why did MUJI decline?

However, in recent years, Wuye Liangpin has begun to fall from the altar in China. The main reasons are that the quality of Muji Liangpin has declined year by year, and Muji’s food has been detected to contain hereditary carcinogens. The MUJI brand has been covered with a layer of dust. And in recent years, many similar MUJI products have appeared in China. Brands such as Miniso and NetEase carefully selected these domestic products. The quality is almost the same as MUJI, but the price is less than MUJI. Half of the good products have also taken away a large amount of the market, which is the reason for the decline of MUJI.