Ding and wood. Ding Hemu, male, Hui nationality, born in August 1937, is the chairman and founder of Anta Group. Anta was founded in 1991, set sail in 1994, and took off in 2000. What is the secret of Anta's success? Chairman Ding Hemu expressed his true feelings: "Like most shoe companies in Jinjiang, Anta was established in At the beginning, we mainly produced for external orders and did not have our own brand. When we were first established in 1991, we registered our first trademark - ANTA with the National Trademark Office, and started our business philosophy of "starting a business with peace of mind and being down-to-earth". It took a long time for Anta to develop into a brand. In 1994, we changed our business license to Anta (Fujian) Shoes Co., Ltd., completing the organic unification of the company name and brand name. Today, it is not something that can be accomplished overnight or in a year and a half. From trademark registration, unification of company name and brand name to investment in sports culture construction, it is a gradual and steady development process. In 1994, ANTA was founded. 'The brand has been officially put on the company's agenda.