What should I pay attention to when purchasing agricultural product trademarks? At present, the brand concept of Chinese enterprises continues to strengthen, and the number of trademark applications has ranked first in the world for many years. Do you know the relevant knowledge about purchasing agricultural product trademarks?

Make it clear which category the trademark belongs to

When choosing a trademark, you must make it clear which category your product or service belongs to in the trademark classification, including sub-categories. Be sure to do so when purchasing a trademark. They all include their own products, including insurance product categories that may be expanded later. Agricultural product trademarks are generally chosen among the 31 categories.

Check the trademark status

When purchasing a trademark, we should check whether we have the status of the trademark and whether the registration has been approved. A trademark is protected by law only if it is approved for registration and remains valid. In addition, if the trademark has gone through several challenges, invalidation declarations, etc., the risks are also very high. This is one of the key issues when purchasing a trademark.

Trademark validity period

The validity period of a registered trademark in China is 10 years. If used normally, renewal procedures need to be completed. When purchasing a trademark, we should determine whether the trademark has expired or is about to expire. If it is about to expire, we can discuss renewal first to reduce the buyer's losses.

Understand the merchant’s situation

The most important thing is to understand whether the merchant has the right to handle the applied trademark, such as whether he is the trademark owner, or through an agent specially authorized by the property owner. person, or is a licensee who is permitted to transfer the license. If the trademark is unique, you also need to check the trademark registration certificate, transfer agreement, purchase and sale authorization letter, etc. , and understand whether the merchant allows someone to sell through ***.

Trademark rights are affected

In addition to the transfer and sale of trademarks, there is also the situation of "application approval". Trademark buyers should pay attention to whether other businesses are using the trademark. Please remember that a trademark license contract is always reasonable during the validity period of the trademark, which will harm the interests of the buyer to a certain extent. Therefore, when signing a transfer contract, the trademark buyer needs to indicate other applications for which the transferred trademark was first approved and reach an understanding with the transferor to prevent future disputes.

Direct access to trademark supermarkets: agricultural product trademark transfer