American TM Trademark, which is called American trademark. It refers to signs, names, graphics, sounds, colors, shapes or a series of combinations used to distinguish the source of goods or services. Trademark is one of the important tools for enterprises in market competition, which has the functions of exclusivity, non-exclusivity, sales logo and so on. American TM trademarks are mainly registered and managed by USPTO (United States Patent and Trademark Office).

The following steps are required to register the TM trademark in the United States: first, conduct a trademark search or a designated category search to determine whether the trademark meets the requirements of USPTO; Secondly, fill in and submit a trademark application; Then wait for USPTO's review. If the application meets the requirements, USPTO will announce the trademark. After waiting for a period of time, if there is no objection, USPTO will register the trademark and the trademark owner can use it? Symbol.

The function of TM trademark in the United States is to identify the source of goods in the sale of goods or services, ensure that consumers can accept the purchased goods and services with a certain quality level, maintain brand image, and improve brand awareness and market share. In addition, the TM trademark in the United States is also of great value to trademark owners, for example, it can be used as a way of trademark authorization to license other companies to use their trademarks, thus obtaining benefits.