The overseas version of Wuliangye and the domestic version have different characteristics and differences in terms of packaging, wine quality, price and market positioning, which are suitable for different consumers and market needs.
The overseas version of the Wuliangye bottle has a more concise and elegant appearance, with English labels and the words Wuliangye on the bottle, while the domestic version pays more attention to the gorgeous appearance design, with traditional cultural elements such as copper engravings and dragon and phoenix patterns on the bottle.
The overseas version of Wuliangye is more stable in quality and softer in taste, and is suitable for the taste needs of consumers in different countries and regions; while the domestic version of Wuliangye pays more attention to traditional craftsmanship and taste, and is more suitable for Chinese consumers. taste.
Since the overseas version of Wuliangye requires transportation, customs duties and other costs, the price is higher than the domestic version. At the same time, the overseas version also focuses more on sales in the high-end market. The overseas version of Wuliangye focuses more on brand image and cultural heritage in terms of market positioning, with high-end gifts and business entertainment as its main sales targets; while the domestic version of Wuliangye pays more attention to the popular market and the consumption needs of mid- to low-end consumers.
Precautions when purchasing Wuliangye
1. Purchase through formal channels: Wuliangye is a high-end wine, and there are a large number of fake and shoddy products on the market. Therefore, you should choose regular merchants or platforms when purchasing to avoid being cheated.
2. Observe the packaging: Wuliangye’s packaging should be intact, without damage, stains, etc. If the packaging is damaged or expired, it is not recommended to buy.
3. Look at the production date: the Wuliangye with a closer production date has better quality and taste, so it is recommended to choose Wuliangye with a closer production date.
4. Wine label identification: When purchasing, you need to pay attention to the authenticity of the wine label. The wine label should have Wuliangye’s trademark, origin, production date, alcohol content and other information. If the wine label is unclear or lacks important information, it may be a fake product.
5. Taste the taste: After purchasing, it is recommended to taste the taste and aroma of Wuliangye to determine whether it meets your taste and needs.
Reference for the above content: Baidu Encyclopedia - Wuliangye