What is the role of company trademark registration?

the function of a registered trademark

1. To avoid unintentional infringement of others' right to use a registered trademark and pay huge compensation

2. It can be protected nationwide and no one else can use it.

3, avoid the brand that you have painstakingly designed and operated being registered by others first, and fall into the embarrassing situation that the trademark you created cannot be used or even you have to pay compensation

4, trademark registration is easier to occupy the market and win the trust of consumers than ordinary trademarks

5, from the investment point of view, some good trademarks are immeasurable. The transfer of a trademark registration is tens of thousands, even tens of millions, and the input and output are extremely high

6. A registered trademark is an important intangible asset, which can be transferred, inherited, mortgaged and so on. The importance of trademark registration is passed on to future generations through renewal. < P > In fact, trademarks play a very important role, and many enterprises may ignore the importance of trademarks, which leads to the registered trademarks being registered by other enterprises and making them the property of others. Some people think that everything will be fine if they register with the industrial and commercial bureau, but in fact, the registration of company name and the trademark of goods are two different things and cannot be confused. The company is registered in the industrial and commercial bureau, and the name can't be the same in one place, but the trademark is different. If you have a company in A, then other enterprises can no longer use the name A, but can use the name B. If both A and B have registered trademarks, then it is illegal for A to use B's trademark, and if A advertises with B's trademark, it will also be sanctioned by law.

Some people think that our products are not big brands, so how can they be registered? This involves the registration of trademarks. In fact, no matter how big or small the brand of a trademark is, it will have corresponding brand benefits. If this brand is recognized by everyone, its sales will be guaranteed in the national and even the world chain, and it is easy for everyone to accept it.

is there a famous hot pot brand? Haidilao? This is familiar to everyone. Their staff found it used in a restaurant in Beijing? Fishing in the sea every day? After publicity, the restaurant was brought to court and was awarded 4, yuan. Some businesses make mistakes because they don't know the trademark brand, and the above example is clearly known? Haidilao? This brand, and this brand is doing well, wants to win profits with the help of this brand, which is illegal. Three principles of trademark registration

1. Principle of classified application

An application is limited to one trademark. Where an application for the same trademark is filed in different categories of goods, an application for registration shall be filed in accordance with the commodity classification table;

if it is used on other commodities of the same category, a separate registration application shall be filed.

2. Principle of prohibiting malicious cybersquatting

A trademark applicant shall not damage the existing prior rights of others, and shall not cybersquat a trademark that has been used by others and is influenced to some extent by improper means.

3. principle of prior application

(1) principle of prior application and compensation for prior use

when the applicant conflicts with the same trademark, principle of prior application and compensation for prior use.

if the application is made on a different day, the earlier application will be announced;

if the application is made on the same day, the preliminary examination and approval will be made and the earlier application will be announced;

if it is used or not used on the same day, an applicant shall be determined by drawing lots;

those who have notified but did not participate in the lottery shall be deemed to have abandoned the application, and the Trademark Office shall notify them in writing.

the date of application for trademark registration shall be the date when the Trademark Office receives the application documents.

(2) determination of priority.

if an applicant applies for trademark registration of the same commodity with the same trademark in China within six months from the date of the first application for registration of its trademark in a foreign country, or the first use of the trademark in a recognized national exhibition sponsored by the China government, he may enjoy priority according to the agreement signed by the foreign country with China or the international treaties to which both countries are parties, or according to the principle of mutual recognition of priority.

where the right of priority is claimed, a written statement shall be made when filing an application for trademark registration, and a copy of the first application for trademark registration shall be submitted within three months; If a written statement is not submitted or a copy of the trademark registration application document is not submitted within the time limit, it shall be deemed that the priority has not been claimed. Steps to apply for trademark registration

The necessary procedures include five stages: application, formal examination, substantive examination, preliminary examination announcement and registration.

Stage 1: After preparing the application documents and submitting them to the expired Trademark Office, you can get the receipt of the list submitted by the Trademark Office on the same day. The receipt of the list has the trademark office passing through the center? Received? The seal and the date of receipt prove that the Trademark Office has received the relevant application documents. Generally, you can't give the original receipt of the list to the customer, but only a copy, because the original receipt of the list is used by the agency to reconcile accounts with the Trademark Office.

the second stage: the Notice of Acceptance will be issued within 1-3 months from the date when the Trademark Office receives the application documents. Receiving the Notice of Acceptance will prove that the application documents have passed the formal examination of the Trademark Office and entered the substantive examination stage. There is an application number on the acceptance notice of each trademark application, and the substantive examination must be carried out in sequence, and under no circumstances can it be advanced.

the third stage: after accepting the notice, it takes about one year to one and a half years to complete the substantive examination, and if it passes the substantive examination, the Trademark Office will issue a preliminary examination and approval announcement for a period of three months.

the fourth stage: if no objection is raised after the expiration of the preliminary examination and approval announcement, the Trademark Office will issue a registration announcement, which will prove that the trademark has been approved and the trademark applicant has obtained the exclusive right to use the trademark.

stage 5: the trademark registration certificate can be obtained in about one month from the date of publication of the registration announcement.

How long does it take for each stage

trademark inquiry (within 2 days)? Preparation of application documents (within 3 days)? Submit an application (within 2 days)? Pay the trademark registration fee? Trademark form review (1 month)? Issue a notice of trademark acceptance? Trademark substantive examination (12 months)? Trademark announcement (3 months)? Issuing the trademark certificate

The above is the function of company trademark registration provided by Xiaobian. I hope you can enjoy it!