Since its establishment, the Group has actively implemented the brand development strategy, created and promoted the "Shuntian Shuntian" brand. 1998 "shuntian shuntian" brand clothing was recognized by MOFTEC as "the second batch of famous brand export commodities supported and developed with emphasis", and in February 2005, it was recognized as "export famous brand cultivated and developed by the state" by the Ministry of Commerce. "Shuntian" trademark was rated as a famous trademark in Nanjing and Jiangsu Province.

While strengthening scientific management, implementing commodity management and capital management, the Group takes "being famous at home and abroad for a hundred years" as its development goal, strives to cultivate the enterprise spirit of "pursuing harmony, being healthy and striving for self-improvement", and gradually builds Shuntian Group into an international comprehensive large-scale enterprise group with science and technology as the guide, trade as the leader, industry as the foundation and service industry as the supplement.