1. Raw material cost and quality: The cost of raw materials such as malt and hops used in Shazikou beer is relatively high, which makes its production cost relatively high, thus affecting the selling price. In addition, the quality of beer is also an important factor. Shazikou beer tastes mellow and sweet because of its high-quality raw materials and unique brewing technology, which makes consumers feel fresh and pure flavor when tasting, so it also enhances its sense of value.
2. Brand premium: As a well-known brand, Shazikou beer has a high brand value in the market, so it also has a certain brand premium.
3. Supply and demand: The market supply and demand will also have an impact on beer prices. If the market demand is large and the supply is insufficient, the price will rise.
Generally speaking, Shazikou beer is expensive because of its high quality raw materials, good taste and brand premium.