yuanqi forest is a product of yuanqi forest (Beijing) food technology group co., ltd. Yuanqi Forest (Beijing) Food Technology Group Co., Ltd. was established on April 8, 216, and the registration authority is Chaoyang Branch of Beijing Administration for Industry and Commerce.
the business scope includes technology development, technology transfer, technology popularization and technical services; Sales of edible agricultural products, daily necessities, stationery, clothing, handicrafts, electronic products, toys; Import and export of goods, technology and agents; Enterprise management; Design, produce, represent and publish advertisements; Enterprise management consulting; Economic and trade consultation; Enterprise planning; Literary and artistic creation; Rental of commercial premises; Sell food.
Market entities independently choose business projects and carry out business activities according to law; Sales of food and projects subject to approval according to law shall be subject to business activities according to the approved contents after approval by relevant departments; The enterprise was a domestic-funded enterprise before March 8, 219 and changed to a foreign-invested enterprise on March 8, 219. Yuanqi Forest (Beijing) Food Science and Technology Group Co., Ltd. invested in 12 foreign companies.
Extended information:
Yuanqi Forest will soon complete a new round of financing, with a post-investment valuation of about 14 billion yuan. Just about a year ago, in October 219, the valuation of Yuanqi Forest was about 4 billion yuan.
behind the soaring valuation, the controversy surrounding the "pseudo-Japanese" of Yuanqi Forest has never stopped. A yoghourt from Yuanqi Forest has a "Hokkaido 3.1" logo, which makes many consumers mistakenly think that the product is from Japan. In fact, Yuanqi forest products are all in China, both in origin and consumption market, and they are out-and-out domestic brands.
According to industry analysts, Yuanqi Forest has a Japanese style from trademark to packaging, but its actual origin and sales market are in China, and the industry calls this brand "pseudo-Japanese". No matter how high the pseudo-Japanese brand valuation is, it will only be a flash in the pan without the support of characteristic business.
Baidu Encyclopedia-Yuanqi Forest (Beijing) Food Technology Group Co., Ltd.
People's Daily Online-Yuanqi Forest was questioned as a "pseudo-Japanese" marketing expert: it was misleading.