Trademark is the "passport" for domestic enterprises to enter the international market and the "Esperanto" in international economic activities. Once upon a time, many enterprises in China have been working quietly with their heads down, cultivating their own brands, and never thought of it. There will be people coveting your trademark in foreign markets. Since China joined the WTO, Chinese companies have begun to make strides in overseas markets. Chinese brands are becoming more and more influential in the world. China's famous trademarks are also becoming coveted by overseas businessmen. Take a look at the following trademarks registered abroad. Chinese trademarks, on the one hand, we are happy that so many internationally renowned brands have appeared in China, but we are even more sad and angry that foreign businessmen have taken over them... "Hero" is in trouble in Japan. Shanghai's "Hero brand" gold pens are very popular among Japanese consumers, but His trademark was registered in Japan by a Japanese businessman first, which required us to pay him a 5% commission based on the sales volume of the "Hero Brand" gold pen in Japan, which caused our agents in Japan to stop selling because it was unprofitable. We paid a huge price for this. Koreans occupy "Wuliangye" Just as Koreans respect Confucius, the famous Chinese liquor Wuliangye, which was selected as the ceremony to commemorate Confucius in 2006, is also deeply loved by Koreans. On January 23, 2003, Koreans registered Wuliangye’s Chinese pinyin “WULIANGYE” as a trademark, taking this famous Chinese historical wine with a brand value of 35.826 billion yuan into their arms. After a 14-month tug-of-war and three rounds of evidence, Wuliangye finally regained its trademark rights by virtue of its extremely high brand awareness, undisputed market position and strong professional support, and transferred the Chinese The logo and Chinese pinyin were submitted to the Korean Trademark Office for registration. This is also the first time that a Chinese liquor company has won a cross-border trademark dispute. "Chigo" encountered Indonesian gangsters. In 2005, when a trademark and patent office was entrusted by Guangdong Chigo Air Conditioning, it went to Indonesia to conduct a trademark search and apply for trademark registration. It was surprised to find that a trademark identical to its own company had already been registered in that country. . After investigation, a distributor of Chigo Air Conditioning in Indonesia registered the trademark of Chigo Air Conditioning in its own name. If registered through normal procedures without prior application, Chigo Air Conditioning can only spend about US$1,000 to complete the trademark registration in Indonesia. But now if Chigo Air Conditioning wants to regain its trademark, the cost will be at least US$30,000. The Philippines Occupied "Hongta Mountain" "Hongta Mountain" was registered by a manufacturer in the Philippines in 2005. It later set up a factory there and produced a large number of cigarettes and sold them to many countries in Asia, and even sold them back to China. It was later recovered by China. Americans stole "Goubuli" Tianjin Goubuli steamed buns, founded in 1858, are famous both at home and abroad for their chrysanthemum-like shape and delicious taste, and are deeply loved by people. In the 1980s, the former Tianjin Goubuli Steamed Bun Food Group Company cooperated with Daiei Co., Ltd. to open a Tianjin "Goubuli" branch in Japan. Taking advantage of the fact that the "Goubuli" trademark was not registered in Japan, Daiei Co., Ltd. registered the "Goubuli" trademark in Japan in 1993 under its own name for Category 43 catering. This trademark was valid until July 31, 2005. After that, "Goubuli" claimed its trademark back, but at this time, the "Goubuli" trademark had been registered in the United States, involving goods and services. 's trademark.

Other registered trademarks include: "Dabao" was registered by a Dutchman in the United States, the United Kingdom, the Netherlands, Belgium, and Luxembourg; "Standard" brand washing machines and "Changhong" TVs were registered in Thailand; "Tiantan" brand mosquito coils were registered in Thailand. Malaysia was squatted; the "White Rabbit" trademark of Shanghai Guanshengyuan Food Factory was squatted in Japan, the Philippines, Indonesia, the United States and the United Kingdom; "QIDI" electrical appliances and "DETON" speakers were squatted in Indonesia by an agent ; "Peony" and "PEONY" trademarks were registered by Dutch sales agents in five countries including the Netherlands, Sweden, Norway, Belgium, and Luxembourg; "Longjing Tea", "Biluochun", "Dahongpao", "Xinyang Maojian" and many more The name of a tea was registered as a trademark by a tea merchant in South Korea; cigarette trademarks such as "Hongtashan", "Ashima", "Yunyan" and "Hongmei" were registered by Filipino businessmen; "Fengsheng" osmanthus aged wine was registered in France ; "Triangle" and "Golden Rooster" trademarks were registered in Chile; "Changhong" was registered by a Chinese company in South Africa; "Laolongkou" wine has been registered by 7 companies in South Korea...