In the summer of 20 13, Coca-Cola launched a nickname bottle of Coca-Cola in China. On each bottle of Coca-Cola, it said, "Share this bottle of Coca-Cola with your _ _ _ _ _ _ _." These nicknames include Bai, naturally staying, girl next door, big coffee, pure man, promising youth, literary youth, little loli and so on. This nickname bottle caters to China's online culture and is deeply loved by netizens, so almost all people who like Coca-Cola begin to look for their own Coke.

The success of Coca-Cola nickname bottle shows the success of online and offline integrated marketing. The brand is spread on social media, and netizens use nicknames to buy coke offline, and then discuss it on social media. This coherent process enables the brand to achieve three-dimensional communication.

As an extension of traditional marketing, network marketing, with its advantages of high efficiency, low cost, wide range, low loss and new ideas, has begun to make people realize the importance and general trend of network marketing.