It is the English trademark of Jai Alai.

Hui Li’s 4 innovations:

1. Product innovation

Hui Li cooperates with Shanghai Industrial Design Association, Shanghai Design Creativity Center, and professional design companies to Four universities carried out the "Innovation to Reinforce, Imagine World Expo" hand-painted shoe design competition and campus market tour activities.

At the same time, in the development and design of Huai Li products, we adhere to the concept of "combination of classics and fashion, sports and leisure", changing the old appearance of Hui Li products with outdated styles and monotonous colors. By 2014, Jai Alai had also launched popular new products such as "phantom shoes" and "skin-friendly shoes".

2. Positioning innovation:

Hui Li implements a full product market positioning model, which is not only a reflection of the unique advantages of the Hui Li brand, but also an attempt with risky exploration. After preliminary testing by the market, Achieved better results.

Hui Li envisions that in the future, low-end products will mainly go through wholesale channels, while other products will enter specialty stores. For authorized products, Hui Li will further adopt a full acquisition and underwriting model in the future, further integrate sales channels, and consider developing sub-brands with sports brands as the core and combined with positioning.

3. Model innovation:

Huili Shoe Industry has also made changes to its marketing model, including low-level "big wholesale", mid-level "sports franchise" and high-end A level of "fashion boutique". Hui Alai hopes that these three levels can be gradually improved with the development of the enterprise, and finally a new Hui Alai marketing model focusing on terminal exclusive sales will be realized.

4. Promotion innovation:

Huili Shoes has innovated its brand promotion methods. The Hui Alai brand is promoted through "activity promotion", "media marketing" and "event marketing". In addition, with the support of the government, news media, industry associations and other relevant social organizations, Hui Alai has gained good reputation in the past few years. repercussions.

Leverage the trend of domestic products to reshape brand value. In recent years, the country has been advocating that excellent traditional national culture go global. Huai Alai can make full use of the advantages of its own traditional old domestic products, combine the sense of history with the sense of modern fashion, and promote better and faster development of the enterprise.

Extended information:

Cleaning of pull-back shoes:

1. Do not use washing powder to clean, it is better to use soap. When washing shoes for the first time Try to wash off this layer of slurry every time, and rinse the soap thoroughly with water after washing, otherwise the upper will easily turn yellow.

2. It is suitable to wash shoes with cold water. Some serious stains may still need to be washed with warm water. But you must not use overheated water, otherwise the rubber will easily open.

3. It is also possible to wrap the shoe uppers with paper towels, mainly to prevent the shoes from being directly exposed to the sun. It is best to use straw paper, the worse the better, because poor straw paper contains a lot of fluorescent agents, so on the one hand, the uppers will turn white while wrapping the shoes for drying. ?

Reference: Baidu Encyclopedia-Pullback Shoes