1. There are two basic types of franchises according to the content of the franchise

1. Product trademark franchise

Also known as product distribution franchise, it is Refers to the franchisor transferring the manufacturing and operating rights of a specific brand of products to the franchisee. The franchisor provides the franchisee with intellectual property rights such as technology, patents and trademarks, as well as the right to use them within the specified scope, and does not impose strict regulations on the subsequent production and operation activities of the franchisee. Typical examples of this type of franchise include car dealerships, gas stations, and beverage canning and sales. At present, the development of this model has slowed down internationally and is gradually evolving into a franchise business model.

2. Second-generation franchising

This is what people usually call franchising at present. It not only requires the franchise store to operate the products and services of the main store, but also requires the quality standards, business policies, etc. to be carried out in accordance with the methods prescribed by the franchisor. The franchisee pays a franchise fee and subsequent royalties, which enable the franchisor to provide training, advertising, research and development and follow-up support to the franchisee. This model is currently developing rapidly.

2. Franchising is divided according to the composition of the franchise parties

1. Manufacturers and wholesalers

The bottling plant franchise system established by the soft drink manufacturer falls into this category type. The specific method is that the manufacturer authorizes the franchisee to use the syrup provided by the franchisor in a designated area and bottle it for sale. The job of the bottling plant is to use the manufacturer's syrup to produce beverages and bottle them, and then distribute the products according to the manufacturer's requirements. . Coca-Cola is the most typical example.

2. Manufacturers and retailers

The automobile industry first used franchising to establish a franchised dealership network. The same franchise relationship exists between oil companies and gas stations. Many of its characteristics are similar to business model franchising, and it is getting closer and closer to this approach. The way in which automobile manufacturers designate "distributors" has become business model franchising.

3. Wholesalers and retailers

This type of business mainly includes computer stores, pharmacies, supermarkets and car repair businesses.

4. Retailers and retailers

This type is a typical business model franchise, and the representative enterprise is a fast food restaurant. ?