The founder of Xtep is Ding Shuibo.
In 1970, Ding Shuibo was born in a Muslim town called Chendai in Jinjiang, Fujian. Ding Shuibo had two sisters and one brother. His father drove a tractor for the village and traveled around all year round. The hardships of life made Ding Shuibo very sad. Pee takes on the responsibility of the eldest son. When I was 8 years old, I was running barefoot through the streets selling fried dough sticks. When I was 9 years old, I was carrying a heavy ice bucket and selling popsicles in the scorching sun. It wasn't until the age of 17 that Ding Shuibo told his father that he was going to drop out of school and start a business.
Xtep International Holding Group was established in 2002. 26 years of experience in the sporting goods industry has created Xtep's "unusual feeling". Currently, he is the Chairman and CEO of Xtep International Holdings Group, a member of the 11th CPPCC of Fujian Province, a member of the 11th National Youth Federation, a member of the Marathon Committee of the Chinese Athletics Association, President of the World Quanzhou Youth Federation, and Vice President of the China Garment Association. President.
Extended information:
Xtep's 2012 annual report shows that as of December 31, 2012, the Xtep brand's inventory decreased by 88.8 million yuan year-on-year, but it was still as high as 580 million yuan. Its recent announcement shows that after the order amount dropped by 15-20% in the first quarter, Xtep's order amount at the third quarter of 2013 recorded another drop of about 20%. The situation is not optimistic.
He Ruibo, chief financial officer of Xtep, said that Xtep closed 80-100 stores last year and plans to close another 100-200 stores this year. ?
“For our employees, we feel that the company is just trying to save face. In fact, we all know that the current situation of the entire sports brand is not good, and everyone can understand it, but the company actually puts inventory pressure on Pass it on to its own employees." Ms. Yang, an employee, said that Xtep Guangzhou Branch had twice distributed sportswear to employees, claiming it was "work clothes," and forcibly deducted the cost of clothing directly from employees' wages.
Baidu Encyclopedia - Ding Shuibo
China News - owes 3.3 million to employees? Xtep Guangzhou company's withdrawal caused a big dispute