There is no absolute ranking, it depends on personal preference
The following is the generally accepted ranking
The first place is, of course, Patek Philippe, the English abbreviation is PP .
Undoubtedly, it is recognized as the best brand in the world, known as the "blue-blooded aristocrat among watches." PP is not known for its complex movements or gorgeous appearance. It even rarely inlays any diamonds or gems on the outer shell of its men's watches. However, it always insists on self-made movements and limited production. It is born with an elegant and restrained aristocratic temperament. . Therefore, PP cannot be worn only if you have money. Those "rich people" who wear yellow gold rings and gold necklaces and frequent saunas and karaoke are not worthy of owning PP. The wearer should be a successful person with a certain temperament and demeanor, elegant conversation, and "noble spirit" before wearing it. PP is "immune" to jewelry such as large rings, bracelets, and necklaces. Putting these things together with PP is always incongruous, so you should avoid wearing these tacky things when wearing PP. The price of PP is more than 100,000 yuan, and the entry-level 3919 is about 110,000 yuan.
Second place, Vacheron Constantin, VC.
The good thing about it is that the movement and case craftsmanship are extremely excellent, and they are always produced in limited quantities. Especially the VC Malte hollow watch is simply a work of art!
Third place, Audemars Piguet, AP.
Always appears in a high-profile manner. The most classic style is the "Royal Oak", which is characterized by a regular octagonal case with eight decorative screws on each of the eight corners. It looks very rough and masculine. AP has a higher price and is generally only available at Hengdeli or Emperor Jewellery. “Royal Oak” has a stainless steel men’s watch priced at 78,000 yuan; its full 18K gold watch with diamonds on the dial is priced at more than 450,000 yuan. . Of course, there are more standard ones. Who calls AP a classic among classics? Even the world's most famous action movie star Arnold Schwarzenegger is AP's most loyal fan. He starred in the film "Terminator" 3》 is wearing a new watch specially customized in AP.
The fourth place should belong to Jaeger-LeCoultre, JLC.
JLC is famous for its pure mechanical movement manufacturing, and even other famous brands have used its movements. JLC's 101 movement is the world's smallest purely mechanical movement. The ladies' jewelry watch made with it was even worn by Queen Elizabeth II at her coronation celebration.
Fifth place, Breguet, BG.
It is known as the "King of Watches" mainly because its founder, Mr. Louis Breguet, had too many first inventions about watches, such as the Genesis Tourbillon and the "Breguet Pointer" "etc. All models are made of precious metals above 18K gold for casings, mainly crocodile leather straps, and the dials are usually silver-plated, which is very beautiful. The only regret is that the appearance is a bit conservative, with mostly round dials and a lack of variety. However, it is a world-class watch anyway!
Sixth place, Blancpain, abbreviated as JB.
I am afraid that this brand will attract a lot of scolding from "watch connoisseurs" because it is not even on the list, and everyone likes Piaget very much! Hehe! In fact, Blancpain has its shortcomings, that is, its appearance has hardly changed. It has only produced watches with round cases, and most of them are leather watches. It seems too conservative and traditional, and it seems that it has no connection with fashion. However, Blancpain is one of the few brands that has only produced mechanical watches and not quartz electronic watches. Blancpain's slogan is "only mechanical watches." You know, even a brand like Jaeger-LeCoultre is not immune to this! Blancpain is also the oldest and oldest existing watch brand, founded in 1735.
Among the watches now sold on the market, Blancpain's specially designed and manufactured model - "1735", stands proudly at the price of 6.36 million yuan. This watch shows the wisdom of watchmakers. It is said that at the time Only 3 to 5 masters can make watches with similar complex functions. In addition to being a super rich person, you have to book it at least 3 years in advance. In other words, it cannot be bought by ordinary rich people. .
Seventh place, IWC, IWC.
This is a bit selfish, just because IWC’s slogan is “only men’s watches”, hehe! Girls, please don't call me "macho". Although IWC was founded by American engineer Jones, it is 100% pure Swiss. Because its factory is located in the small town of Shafeihausen, Switzerland. The quality of IWC's movement is unparalleled, and its appearance design has its own characteristics. Firstly, it is mainly round case, and secondly, it is a large dial. It looks very ordinary at first glance, but in fact, it is simple and elegant, and its style is very suitable for men to wear, especially men in the IT industry or other engineering fields. Its classic styles such as Da Vinci, Portuguese and Portofino are all very individual watches, unassuming but very stylish.
Eighth place, Rolex.
Many upstarts like it very much. In fact, it is not its own fault that a watch is recognized and welcomed by people from all walks of life. However, when it comes to the quality, durability and reliability of the movement, Rolex is undoubtedly the best and can be passed down as a family heirloom to future generations. Although Rolex almost never manufactures watches with complex functions, it is famous for its durability and accurate timekeeping. It has always been the darling of the second-hand watch market and has excellent value retention capabilities.
Ninth place, Earl.
In terms of price alone, Piaget is definitely in the top 3. However, the reason why I don’t think much of it is because its high price is mainly due to the use of a large number of diamonds and gemstones. Mosaic, and market operations (it might as well be called speculation) are caused. Piaget is not good at making movements and usually uses movements from other companies. However, it puts special efforts and sacrifices in the design and materials of the casing.
Tenth place, Cartier.
The only non-Swiss brand in the top 10. Although it was founded in France, the factory is in Switzerland and uses top-notch Swiss movements. There is nothing more to say. Cartier was called "the king's jeweler, the king of jewelers" by the former British Prince of Wales. Mr. Louis Cartier, who started out as a royal jeweler, in 1904 put his friend, the French-Brazilian businessman Shan. Dumont's request turned into the world's first and most successful watch "Santos", and Cartier established its status as a world-famous watch brand today... In 2004, Cartier To commemorate the 100th anniversary of the "Santos" watch, the "Santos 100" and "Santos-Dumont" (ultra-thin) gold/stainless steel watches were released. In addition, there is the "Tank" which was inspired by the US military tanks in World War I. There is also another masterpiece of Cartier - Pasha, which is said to have originated from a local official of the Kingdom of Morocco in the 1930s. His official title is "Pasha", which means "Governor" in the Berber language of North Africa. Because he loves swimming, he asked Cartier to make a watch with excellent waterproof performance for him, so the "Pasha" came out. Oh... Cartier's price range is also very different. The cheapest is the stainless steel model of "Tank", which is about 30,000 yuan; the more expensive ones range from hundreds of thousands.
Eleventh place, Chipper, GP.
Swiss traditional brands not only adhere to traditional quality but also have innovation. The most classic is its "Ferrari", which combines the excellent qualities of racing cars and watches, a perfect combination. The price is not low, usually more than 50,000 yuan, but its performance in the second-hand market is average, and the price difference is large.
I have seen an 18K gold men's watch. It may be a bit older, but it only sold for RMB 8,000! hehe!
Twelfth place, without hesitation, is Athens (Ulysse Nardin).
To be honest, I think this translation is really clever and may come from Hong Kong people. Ulysse Nardin, the founder of this brand, had his own watchmaking workshop at the age of 27, and it has always been famous for its production of marine watches. Athens watches are famous for their complex functions and varied styles. The most classic one is called the "Genghis Khan Minute Repeater". Whenever there is trouble, the relief-like Mongolian knight (perhaps the image of Genghis Khan) on the dial will The "horse galloping" is vivid and very fine in workmanship, reflecting the exquisite craftsmanship of Ulysse Nardin.
Thirteenth place, A. Lange Soehn.
A rare non-Swiss brand, it is an authentic product of Eastern Germany. It once disappeared due to the authoritarian rule of the former East Germany, but it has regained its youth after the reunification of the two Germanys. Lange insists on making only mechanical precious metal watches, which makes its quality and price high, usually more than 100,000 yuan, and they are not available in ordinary domestic shopping malls.
No. 14, Zenith.
Swiss brand, famous for its complex timepieces. Most of them use precious metals as casings, and most of them are leather strap watches. They are relatively traditional watches with first-class quality.
No. 15, Chopard,
Swiss brand, famous for its women’s diamond watches, especially the “Happy Diamond”, which is the favorite of fair ladies. . I secretly think that the actual wearing effect is better than that of the Earl who is full of jewels... Oops, another brick wall!
Sixteenth place, Panerai.
An Italian brand, headquartered in Florence, but its production plant is in Switzerland. Nahai's professional diving watch, with a waterproof depth of less than 300 meters, has always been a dedicated diving watch for the military of many countries, including the Italian Navy. It has just opened to the civilian market in recent years and has made a lot of noise by auctioning old military diving watches. Joining Richmont, a famous Swiss luxury goods group, is a wise move. Panerai is relatively conservative in appearance and rarely changes, but it emphasizes waterproof performance and durability. In addition, its adjustment crown adopts a unique patented technology design, using a gooseneck-shaped pull rod to protect it. The ring covers the crown to prevent water from seeping into the watch core from the crown due to excessive water pressure. It is indeed very unique and is Panerai’s iconic design.
Seventeenth place, Baume & Mercier.
Swiss brand is famous for its Confucian elegance. Its Hampton series and Riviera series are both classic styles, with prices generally ranging from tens of thousands of yuan to tens or tens. Ranging from ten thousand yuan.
No. 18 Glashütte Original
No. 19 GIRARD-PERREGAUX
No. 20 Frank Muller FRANCK MULLER