When it comes to logos and corporate image, many people have their own interpretations. So what is a logo? In fact, the word is the abbreviation of logotype, which used to refer to a company's signature or symbol. The word originates from the Greek: logos, meaning "word". In the context of graphic design, word symbols are often used to refer to the name of a company. If a sign has no words, we call it "symbols", but symbols used to communicate (such as traffic signs or signs) are actually "pictographs". If a sign consists only of typefaces, They can be called lettermarks, wordmarks, or monograms. Usually these wordmarks are expressed in the form of initials or abbreviations. Of course, they can also be represented by the full name of the company. . When symbolic images and wordmarks are combined, it is what we call "combinationmarks". If any of the above forms of marks are registered or protected by law, they are called "trademarks". In the publishing industry, many people use wordmarks or mastheads on the cover to convey the name of the publishing house, but the accurate name (especially for newspaper mastheads) should be "nameplate" or "banner", and masthead is The precise meaning of words refers to those words that list the publisher's name, owner's name, staff list, address and telephone number, etc. For the convenience of description, we use the word "logo" below to represent the company's symbol and "masthead" to represent the publishing industry.

The so-called logo design is the design of the logo. It is the most widely used and appears the most in the process of corporate image transmission. It is also the most important factor in a company's CIS strategy. The company combines all its cultural content Including products and services, overall strength, etc. are integrated into this logo. Through continuous efforts and repeated planning in the later period, it leaves a deep impression in the hearts of the public. Having said so much, what is the logo design concept? How to design a logo? To know the concept of logo design, you must first understand the function of the logo. The first is its identification function. If a company's logo can easily be confused with other things, then it is undoubtedly a failure; The second is its leadership, which is easier to understand. It means that it is the core part of the company's visual communication elements, marking that it leads the entire company's business philosophy and all activities, so its leadership status is unquestionable. The third is its identity. We know that the logo represents the company's business philosophy, value orientation, cultural characteristics, etc., so when designing the logo, you must follow the facts.