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The development course of Beijing Red Star Co., Ltd.

The Red Star trademark was born during the War of Liberation and was designed by international friendly people. The Red Five Stars represent the establishment of the new revolutionary regime in China, and the Red Ribbon represents the heartfelt support of hundreds of millions of people.

Red Star is a famous Chinese time-honored enterprise and a national intangible cultural heritage protection unit. Founded in 1949, it is the first state-owned brewery in New China.

Erguotou brewing began in the Yuan Dynasty, formed in the 19th year of Qing Emperor Kangxi, and developed after the establishment of Red Star. At the beginning of the establishment of the factory, Red Star incorporated 12 time-honored workshops in Beijing, including Yuanshenghao, Longquan and Tongquanyong, which brought together brewing techniques and talents, comprehensively and exclusively passed on the traditional brewing techniques of Beijing Erguotou, and pioneered the use of the name of "Erguotou" as the product name.

in p>1965, Beijing Brewery General Factory (the predecessor of Red Star) was entrusted by the government to manage 19 suburban wineries such as Niulanshan Winery in Shunyi, and under the management mode of "seven management and two unchanged", it exported brewing technology and talents to support and help them develop Erguotou production.

in p>1981, in order to enable other wineries to legally produce Erguotou liquor and revitalize Beijing specialties collectively, Red Star voluntarily gave up the full-standard registration of Erguotou.

"Red Star Erguotou Liquor" is a gift wine from founding ceremony, New China, and the first liquor named after its craft in Chinese history. It has been selling well for more than 6 years and exported to dozens of countries and regions. Products are divided into ordinary level, special level, fine level, treasure level and collection level according to grades; It has created four product groups: national quintessence series, Beijing flavor series, red series and fashion series.

in order to carry forward the long history and rich culture of Erguotou and spread the unique national quintessence culture, Beijing flavor culture and red culture of Red Star, the company has built two Erguotou wine museums for many years. Beijing Erguotou Liquor Museum is located in the factory area of Red Star Huairou, with a building area of 3,4 square meters. It is the largest liquor museum in Beijing. Qianmen Yuansheng Museum, located in the bustling Qianmen Street, was rebuilt on the site of Yuansheng Wine Shop. The site of this wine shop is the birthplace of Erguotou in China and the first bottle of Erguotou wine in China.

among Beijing liquor enterprises, Red Star has the earliest establishment time, the first registered trademark, the highest sales volume, the widest sales area and the most taxes paid. Among the national liquor enterprises, Red Star ranks among the top 3 in the comprehensive market share of the national liquor market and ranks first in the product market sales. He occupies an orthodox position in the history of Erguotou's development and is a well-deserved master of Erguotou. The development history of Red Star represents the history of Erguotou. It can be said that "Without Red Star, there would be no Erguotou".

On February 22nd, 211, Beijing Capital Liquor Co., Ltd., with Red Star as an important part, was formally established. As the only liquor group in Beijing that uses the title of "Capital", the establishment of Capital Liquor will certainly provide a powerful boost for the sustained and healthy development of Red Star, and promote the realization of corporate vision, which is popular in Beijing, the whole country and the world.

on April 16th, 215, Beijing Red Star Co., Ltd. was given the administrative penalty of stopping production and business due to problems and long-term security risks.