Sundile Village, Zhengda and Mengshanjiao have become the three most popular brands

Judging from brand monitoring, China’s fresh egg market is not highly concentrated. The market share of the top ten brands in the market is about 40%. Sundile Village, Zhengda and Mengshanjiao have become the three most popular brands. Through the monitoring of market sales data of large-scale retail enterprises across the country, the ranking of China's top ten fresh egg brands in 2015 is as follows:

Note : The market share of each brand is mainly obtained by summarizing the monthly and annual sales data and market coverage of large domestic retail companies. It does not represent the sales data of the brand through other marketing methods and other channels.

Data source: China Business Industry Research Institute Database

The "2017-2022 China Fresh Egg Industry Market Survey and Investment Prospects Research Report" released by China Business Industry Research Institute pointed out that in 2015 In 2019, the top ten brands in my country's fresh egg industry market share were: Shengdile Village, Zhengda, Mengshanjiao, Gaoda, Mulan Lake, Luojia Guojia, Bafeng Forest, Shendan, Deqingyuan and Jiameihui . Judging from brand monitoring, Sundile Village, Zhengda and Mengshanjiao are the three most popular brands. The top ten brands in the fresh egg market account for about 40% of the market, and the market concentration is not high.

1. Shengdile Village

Sichuan Shengdile Village Ecological Food Co., Ltd. is a biotechnology enterprise controlled by Sichuan Tieqi Lishi Group. Founded in 2001, the company is mainly engaged in the development and production of a series of healthy foods such as green breeding, green egg and meat production and deep processing, and has also developed industries such as tourism and vocational education and training. The company is the first company in China's egg industry to establish a doctoral workstation. It is one of the two companies in the country that formulates national egg standards. It is the "National Outstanding Leading Food Enterprise in the Food Industry" selected and named by the China Food Industry Association.

2. CP Group

CP Group is a well-known multinational enterprise founded by Thai-Chinese. After more than 80 years of development, the group has formed a group of companies focusing on agriculture, animal husbandry, food industry, and commercial retail industry. At the core, there is a business pattern of simultaneous development in pharmaceuticals, motorcycles, real estate, international trade, finance, media and other fields. Beijing Chia Tai Egg Industry Co., Ltd. was invested and built by Chia Tai Group of Thailand. It is currently the largest "one-stop" egg production enterprise in Asia and the number one in China. On the basis of egg product production, the company has also formed an egg-based, egg-based production enterprise. A circular economy throughout the industry chain supplemented by by-products such as chickens and organic fertilizers.

3. Mengshanjiao

Shandong Mengshanjiao Trading Co., Ltd. was founded in Jinan, Shandong in 2003. It mainly deals in egg products and also involves the sale of food preserved at room temperature; Poultry breeding, tree planting; sales of daily necessities, building materials, knitted textiles, machinery and equipment, etc. The company mainly cooperates with Ginza Supermarket, RT-Mart, Hualian, and Uni-President Ginza.

4. Cackling

Dalian Hanwei Enterprise Group Co., Ltd. was founded in 1982. Han Wei founded a family chicken farm. After years of development, the group has become a large-scale enterprise group with animal husbandry, egg powder deep processing industry, marine ecological industry, and bio-organic fertilizer industry as its pillars. The group now owns China's largest modern laying hen breeding enterprise, bio-organic fertilizer production enterprise, the world's largest abalone breeding enterprise, ambergris, marine biological health products enterprise and Asia's largest egg powder deep processing enterprise. Guda is the company's registered trademark for eggs and has been listed as a well-known trademark in China and a famous brand in China.

5. Mulan Lake

Wuhan Huangpi Mulan Pond Breeding Co., Ltd. was established in 2004 and is located in Huangpi National AAA Ecological Environment Tourism Zone, Wuhan City, Hubei Province. It mainly operates Mulan Lake without water. Polluted eggs, pure country eggs, etc. The company adheres to the business philosophy of "customers first, strive to reach new heights" and adheres to the principle of "honesty and trustworthiness" to provide quality services to our customers.

6. Luojia Guojia

Hubei Shendi Agricultural Technology and Trade Co., Ltd. was established in 2004. It is a company focusing on the deep processing of eggs and using large-scale breeding of laying hens as its carrier. It is a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, an academician expert enterprise workstation, and an egg processing Hubei Engineering Research Center that integrates the processing of egg powder, egg liquid, and egg products, the deep processing of egg shells and shell membranes, and cold storage logistics.

7. Bafeng Forest

Hefeng Bafeng Biotechnology Development Company was founded in August 1980. It is located in Bafeng Village, Hefeng County, one of the top ten well-off villages in the country with beautiful scenery. Inside. The company is a leading agricultural industrialization enterprise focusing on biomedical technology research and development. It operates biological research and development industry, breeding industry, liquor industry, forestry industry, coal industry, building materials industry, tourism industry, etc. It develops biomedical products, eight Feng Forest egg series products, Tuwang liquor series products, machine-made cement bricks and tiles, etc.

8. Shendan

Hubei Shendan Health Food Co., Ltd. is a national key leader in agricultural industrialization that mainly produces egg products and integrates feed processing and breeding poultry services. The enterprise is China's current research and development and processing base for poultry eggs with a full range of varieties and wide sales. It has an annual production capacity of processing 180,000 tons of feed and recycling and processing 50,000 tons of various egg products. The company's leading products include traditional egg products such as preserved eggs, salted eggs, and tea-flavored eggs. In recent years, it has developed cleaning eggs, egg sausages, dried eggs, boiled eggs and other products, filling the gaps in the industry and domestic market. The number of varieties ranks first in the industry.

9. Deqingyuan

Beijing Deqingyuan Agricultural Science and Technology Co., Ltd. is a foreign-invested enterprise and an ecological agriculture project invested by the Global Environmental Protection Fund in China. The company is the world's leading ecological agricultural enterprise, creating a sustainable ecological agricultural model, establishing the world's leading circular economy standards, leading agricultural industrialization, and continuing to provide consumers with high-quality ecological food and clean energy. The company promoted and participated in the formulation of China's first egg standards, creating a precedent for Chinese egg brands.

10. Jiameihui

Shandong Provincial Commercial Group Co., Ltd. is a state-owned enterprise established by the restructuring of the Shandong Provincial Department of Commerce at the end of 1992. Over the past 20 years since its establishment, the group has continued to Reform and enterprising, actively seizing opportunities, has grown into a diversified enterprise covering modern retail, real estate, biomedicine, hotel tourism, cultural media, financial payment, property, automobile services, education technology and other fields. It has three well-known Chinese trademarks: "Ginza", "Runjie" and "Akihito". "Kameihui" is Ginza's own brand.