In the 1930s, Harland Sanders, who was born in Indiana, USA, invented a secret recipe for cooking chicken: coat the chicken with a mixture of 11 herbs and spices, and then cook it under high pressure Fry. Sanders also named this beloved "Southern fried chicken" Kentucky Fried Chicken.
In 1952, Colonel Harland Sanders founded the original fried chicken franchise business, and the prototype of KFC began. In 1987, KFC entered China and opened China's first Western-style fast food chain restaurant in Qianmen, Beijing. On August 1, 2000, the first "not starting from scratch" KFC franchise store in China was officially authorized and handed over in Liyang City, Changzhou.
KFC uses "franchising" as an effective way to expand its business around the world. In 1993, it began to try to franchise in China. After a period of silence, KFC began franchising in China in 2000. Operations only take the form of "not starting from scratch". "Franchising" is a representative strategy for the success of KFC's first brand strategy and has "Chinese characteristics".
Extended information:
Like operations in other regions, franchising has played an important role in KFC's expansion in China. The so-called franchise refers to the right to use patents, trademarks, product formulas or any other valuable methods obtained by the franchisee paying a certain transfer fee to the transferor. The transferor does not control strategic and production decisions, nor participate in the franchise operation. profit distribution.
The business method adopted by KFC is exactly this franchising method. KFC provides brand, management and training, as well as a centralized and unified raw material and service system. Finally, both parties share business interests according to the agreement.
This is an attractive option where franchisees can easily avoid deviations from KFC's operating procedures. It is precisely because of the correct market strategy for entering China that KFC has blossomed all over China since it was introduced to China from the United States in 1986.
Baidu Encyclopedia--KFC "Franchise"