JD。 COM POP store refers to a kind of store on JD.COM platform, called PlatformOpenPlan, or "open platform". JD.COM POP Store allows third-party merchants to settle in and use JD.COM. COM platform for selling goods. JD.COM itself mainly collects commissions. This model is the opposite of JD. This means that JD.COM is responsible for goods procurement, inventory management and logistics distribution. POP stores can be divided into different types, including specialty stores, franchise stores and flagship stores. These stores may sell products of one brand or products of multiple brands. Under the POP store mode, merchants need to run their own stores to handle orders, delivery and customer service, while JD.COM provides platform technical support and after-sales service.