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ANTA (full name: ANTA (China) Sporting Goods Co., Ltd.) is a comprehensive sporting goods company integrating manufacturing and marketing. It was founded by Ding Hemu in Jinjiang, Fujian in 1991, focusing on To provide ordinary consumers with cost-effective professional sporting goods.
ANTA is mainly engaged in the design, development, manufacturing and marketing of ANTA brand sporting goods (including sports shoes, clothing and accessories). It was listed on the Hong Kong Stock Exchange on July 10, 2007.
Subsidiary brands:
1. Anta Children.
Anta Kids mainly creates healthy and comfortable products for children aged 3-14, to accompany them to exercise freely and grow up healthily. Its products are mainly in two major styles: sports and life. The products cover clothing, shoes and accessories, which fully meet the children's daily wearing needs for various occasions such as school, sports and travel.
2. Fila.
The FILA brand was founded in Italy in 1926 by the FILA brothers. In the 1970s, in line with the diversification strategy, the brand expanded its sportswear business, which had a promising future at the time, and successively developed a series of products for tennis, skiing, swimming, golf, mountain climbing, etc., which were sold in France, Italy, and the United States. , Japan and other more than 30 countries and regions, it is a well-known high-end sports and leisure brand in Italy. In 2009, Anta will acquire the Chinese trademark rights and operating business of the Italian brand Fila.
3. Spandy.
In 2015, Anta acquired the British brand Sprandi, which was born in England in the 1990s. With the cultural renaissance of British cities, a large number of young people have taken to the streets to explore the emerging cultural features of ancient cities by walking. Among young people, the newly born Sprandi began to become popular through word-of-mouth because of its good-looking appearance, comfort and ease of walking.
4. Desante.
On February 23, 2016, ANTA Sports announced that the group will spend 150 million yuan to establish a joint venture with Descente Global Retail Limited, a subsidiary of Tokyo-listed company Descente Japan, and Itochu, a subsidiary of Tokyo-listed company ITOCHU Corporation. The joint venture company will exclusively operate and engage in the design, sales and distribution of all categories of products bearing the "Descente" trademark in China.
The "Descente" introduced in this joint venture is a well-known Japanese functional sportswear brand, focusing on skiing products. Anta said that the joint venture will launch its retail business in the first half of 2017, mainly targeting the high-end market in the region, covering skiing, comprehensive training, running and other categories of products.
5. Kolon.
In October 2017, Anta Sports announced that it had completed the entire process of establishing a joint venture with Kolon Sport. Kolon Sport was founded in South Korea in 1973. With the evergreen tree as its brand logo, Kolon Sport has always advocated an outdoor culture close to nature.
6. Little Laughing Cow.
In October 2017, Anta Sports announced the acquisition of 100 shares of the famous children's clothing brand Xiaoxiao Niu and the ownership of related trademarks. ? KingKow was established in 1998, specializing in the design and sale of children's clothing and accessories for children aged 0 to 14 years old. It is famous for its excellent quality and unique design.
7. Anta NBA co-branded brand.
On October 13, 2014, NBA China and Anta Sports Goods Co., Ltd. announced in Beijing that they had formed a long-term partnership. Anta officially became the official market partner of the NBA and the NBA licensee. ANTA has launched a full range of ANTA NBA co-branded sports shoes and accessories with team and league logos.