(1) A trademark is a distinctive sign. It is distinguished from signs that are descriptive, publicly known and public, and from signs of other people's goods or services, thereby making it easier for consumers to identify.

(2) The trademark is exclusive. The owner of a registered trademark has exclusive rights and exclusive rights to his or her trademark, and others may not use it without the permission of the registered trademark owner. Failure to do so will constitute an infringement of the trademark rights of the registrar and owner.

(3) Trademarks have value. A trademark represents the quality of goods and services produced or operated by the trademark owner, as well as corporate reputation and image. The trademark owner makes the trademark valuable and increases the added value of the goods through the creativity, design, application for registration, advertising and use of the trademark. . Particular emphasis should be placed on the distinctive characteristics of a trademark (also known as distinctiveness), which refers to the recognizability and uniqueness of a trademark that makes it easy to distinguish goods and services containing other trademarks. Consumers can rely on the characteristics of the trademark to distinguish goods or services. The origin, features, information, etc. of the service.