According to the Trademark Law of the People's Republic of China (revised in 21), Visibility signs (including words, graphics, letters, numbers, three-dimensional signs and color combinations, and the combination of the above elements) that can distinguish one's own goods (including services) from others' goods (including services). In most cases, trademarks can be used without registration, or they can apply for registration.
Logo is translated into English,
logo, It is a sign that shows the characteristics of things. It uses simple, obvious and easily recognizable images, graphics or text symbols as its intuitive language. Besides expressing what and replacing what, it also has the functions of expressing meaning, emotion and instructing actions.
As a special way of human intuitive contact, signs are not only ubiquitous in social activities and production activities. But also for the fundamental interests of the country, social groups and even individuals. More and more, it shows its extremely important and unique functions. For example, the national flag and national emblem, as symbols of a country's image, have special significance that it is difficult for any language or writer to accurately express. Public signs, traffic signs, safety signs, operation signs, etc. are important for guiding people to carry out orderly and normal activities and ensuring the safety of life and property. It has an intuitive and quick effect. Special signs such as trademarks, store logos and factory logos are of great practical value and legal protection for developing the economy, creating economic benefits and safeguarding the rights and interests of enterprises and consumers. Almost all major events, conferences, sports meetings, postal transportation, finance and trade, organs, organizations and even individuals (stamps and signatures) at home and abroad have their own characteristics. These signs play the role of communication, exchange and propaganda from various angles, promote the progress of social economy, politics, science and technology and culture, and safeguard their respective rights and interests. With the increasing frequency of international exchanges, the characteristics of signs, such as intuition, image and freedom from language barriers, are extremely beneficial to international exchanges and applications, so international signs can be rapidly promoted and developed, becoming one of the most effective means of visual transmission. It has become an intuitive communication tool for human beings.
The definition of VI
VI is (Visual Identity), which is translated as visual identification, and it is the most spreading and infectious level in CIS system.
83% of the external information perceived by people reaches people's minds through visual channels. In other words, vision is the most important and main channel for people to accept external information. Enterprises That is, the invisible content of CI is transformed into static visual identification symbols, which can be spread directly at the widest level with extremely rich and diverse application forms.
Scientific design and favorable visual identification are quick and convenient ways to spread the business philosophy, establish corporate visibility and shape corporate image.
The definition of CI
CI is to combine the business philosophy and personality characteristics of an enterprise. Through the unified visual identification and behavior standard system, it is integrated and conveyed, so that the public can have a consistent sense of identity and values, thus achieving a modern enterprise management strategy of establishing a distinctive corporate image and brand image, improving the market competitiveness of products and creating the best business environment for enterprises.