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How to design packaging for agricultural and sideline products

In autumn, when agricultural harvests are greatest, we can always see a variety of agricultural and sideline products on the market, such as fruits, vegetables, grains and other crops. Many people will have questions, what exactly are agricultural and sideline products? In fact, agricultural and sideline products are easy to understand from the name. They are by-products produced by the five industries of agriculture, forestry, fishery, animal husbandry, and sideline products. They are divided into grains, cash crops, medicinal materials, dried and fresh vegetables, and condiments. , bamboo wood, industrial oil and paint glue, livestock products, cocoons and silk, dried and fresh fruits, aquatic products, etc. There are several major categories, and each major category is divided into several sub-categories. So in a market where the business of agricultural and sideline products is booming, the packaging design of agricultural and sideline products is also particularly important. Packaging suitable for agricultural and sideline products can make the product itself stand out in the increasingly fierce market competition. So how to design packaging for agricultural and sideline products?

Traditional agricultural and sideline products are generally self-produced and sold without brands. However, in recent years, some agricultural and sideline product producers have realized the importance of branding to their products. Therefore, these producers have begun to devote themselves to establishing brands for their agricultural and sideline products in order to enter the market with excellent quality and affordable prices. So that we can advance bravely in the increasingly fierce market competition.

First of all, some agricultural and sideline products are cheap, so sellers tend to sell a large amount of such agricultural and sideline products at one time in order to make profits faster. However, when consumers buy agricultural and sideline products, they usually only need For a small part, if the quantity of agricultural and sideline products sold each time is too much and exceeds the demand of consumers, it will be more waste than haste and have the opposite effect.

Secondly, agricultural and sideline products usually give consumers the impression of low-end products, and some sellers of agricultural and sideline products also think so, so they generally do not pay attention to the packaging of agricultural and sideline products. However, if agricultural and sideline products are beautifully packaged, it will not only stimulate consumers' desire to consume, but also improve the grade of agricultural and sideline products, thereby increasing the price of agricultural and sideline products and earning more profits.

Finally, although some agricultural and sideline products are of good quality, they do not sell well because consumers do not know much about them. For this kind of agricultural and sideline products, free tasting can be used to let consumers understand the quality of this kind of agricultural and sideline products, thereby creating market demand.

The packaging design of agricultural and sideline products needs to be paid attention to. The prices of agricultural products vary greatly among different sales channels. These agricultural products are sold at low prices at roadside stalls and wholesale fruit markets. In convenience stores and supermarkets, these agricultural products of the same quality are sold at higher prices. In contrast, the produce at roadside stalls is placed haphazardly and has no aesthetic value at all. The agricultural products sold in convenience stores and supermarkets look good, are beautifully packaged, and are neat and consistent. Of course, consumers prefer these pleasing agricultural products.

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