Ningxia trademarks are intangible assets of enterprises. After trademarks are registered and obtain reasonable legal effect, they can protect goods and enterprises. However, approved trademarks are not omnipotent in terms of protection, because different Similar trademarks of similar categories cannot currently be protected by registered and approved trademarks. So what will happen if they can be protected?

Becoming a well-known trademark is one way. A well-known trademark refers to a trademark that is widely known to the relevant public in China and enjoys a high reputation. Because well-known trademarks are ordinary trademarks that have gradually become more popular after long-term use, and the trademarks and products have reached a well-known level. This kind of protection is naturally on top of the protection of ordinary trademarks, that is, it can be protected across categories.

The conceptual theory of well-known trademarks is this. From the perspective of protection, what is the protection of well-known trademarks? The first is to prohibit improper registration. Applying for registration of a trademark that is identical or similar to someone else's well-known trademark on non-similar goods may harm the rights and interests of the well-known trademark registrant. The Trademark Office may reject the registration application. If a well-known trademark has been registered, the registrant may request the Trademark Review and Adjudication Board to cancel it.

It is also prohibited to use it as a trade name. From the date of recognition of a well-known trademark, if others use words that are identical or similar to the well-known trademark as part of the company name, and may cause misunderstanding by the public, the industrial and commercial administration authorities will not register it; if it has been registered, the well-known trademark registrant Cancellation can be requested.

The scope of protection of a well-known trademark is large because it also has many conditions, such as the degree of awareness of the trademark by the relevant public; the duration of use of the enterprise's trademark; the duration, extent and geographical scope of any publicity work for the trademark ; Records of the trademark being protected as a well-known trademark and other factors that make the trademark famous, etc.

In fact, full-category registration can protect trademarks as well as well-known trademarks. Full-category registration is even more comprehensive than well-known trademarks. Therefore, to a certain extent, full-category registration can also be used by enterprises when conditions permit. use.