Hello, thank you for your question, let me tell you: How to write a business plan? 1. Find an industry. 2. Your views on this industry are your own. This is one of those methods called injecting your perspective. 3. Discover the problems in this industry and solving these problems is one way. It's called solving these problems. 4. After that, you have to write down some implementation measures. 5. Details of the implementation process. 6. Attach pictures and indicate the source of the data. I have put two examples of entrepreneurial plans I wrote in this area for reference only: Plan 1. "Wuxinzhai Massage for the Blind" Blind Massage is a traditional Chinese health massage that can provide employment for blind masseurs opportunity, and it can also provide people with health care effects. It is an industry that benefits others and itself. I went for a massage again today, and I found that all the small massage parlors I visited gave me the impression that the massage market in Jieyang, a city with a population of more than 6 million, was empty. I have walked through so many stores over the years that I have seen their Achilles’ heel. Their shortcomings include: 1. None of them can perform according to the "Guangdong Standardized Health Massage Industry Standards". 2. There are fire protection problems. Many small shops have no fire protection facilities or fire exits at all. 3. The internal decoration is insufficient and the environment is bad enough. In some stores, the hygienic conditions are not to mention. I actually have the habit of changing the tablecloth once a day. 4. There are uneven skills among the masters, and there is no unified training, let alone industry technical standards. 5. There are too many problems in internal management. For example, the share-sharing system remains unchanged and there is a minimum guarantee. Although any employee can earn more than 2,000 yuan, the minimum is still guaranteed. 6. There are no uniform work clothes, work procedures, and service standards. 7. Don’t understand marketing planning. 8. The service positioning is not clear, and formal and informal services are included together. 9. The quality of the staff is not up to par. There was actually a master who pressed my shoulder and said that your thoracic spine is not good. In response to the above issues, my thoughts are: 1. Internally: work hard on internal skills and do good management. 2. Service: standard operation, improve quality. 3. Storefront: Increase investment and start with hardware. 4. Marketing: Plan marketing and position well. Consider site selection: around the Fisheries Building or on the right side of Lingxian, because this area is around the city’s veteran cadre activity center. There are many residential areas around it, and the surrounding areas are mostly high-end residences. Most of them have spending power, and there are no competitors nearby. At this stage, The surrounding pavements should not be too high. 1. There should be landmark buildings nearby that can be pointed out. 2. The scale can be expanded later with depth. 3. Suitable areas for parking cars. 4. Residential areas. 5. Some items that should be installed for decoration: signboards. Beds, chairs, duck shops for workers to rest, ambient music, computers and speakers for daily needs, stoves, water heaters, cooking pots, rice cookers, dishes, flowers and plants, air conditioners, others, such as tractors, etc. Positioning: Healthy formal cultural marketing promotion : The company will use part of the funds to purchase 100 "Blind Touch Experience Cards", which will take effect after the card sender signs. Visit the leaders through Jieyang Municipal Government, Jiedong County Government, Municipal State Taxation, Municipal Local Taxation, Municipal Tobacco, CNOOC, Municipal Science and Technology Association and other relevant units, and send experience cards to relevant doctors through Jiedong People's Hospital. , ask the doctor to introduce the patient for health massage to the health channel of Jieyang Comprehensive Network for soft article advertising incentive mechanism after the experience: The current charging standard is 30 yuan per hour. If the same customer and the same worker charge 50 yuan for two hours. When a worker's actual monthly commission reaches 1,500 yuan (not including 1,500), the commission will be divided from 55 to 64. Workers six, company four. Starting from 3,000 yuan (excluding 3,000 yuan), June 4th is changed to 73, workers are 7, companies are 3. The charge after 12pm is changed from NT$30 to NT$40 per hour. Workers’ commission is 25 yuan per hour. Plan 2. "The Taste of the Marrow - Three Generations of Gufeng Know the Taste of Food" Plan 1. Foreword How to find a foothold in the fiercely competitive market? The “selling” point is important.
Although many people know about the series of products whose main products are traditional Chinese food "porridge" and "rice", not many are well managed. It’s both a blind spot and a selling point. As long as you have good products and good business methods, you can become popular in the market. Achieve very good results. Casserole porridge: The greatest feature of the Chaozhou people (the Chaozhou-Shantou Plain includes: Chaozhou, Jieyang, Shanwei, Shantou, Meizhou and other places) is the invention of a cuisine called Chaozhou cuisine during social activities! Chaozhou cuisine is not only popular in southern Guangdong and China, it is also famous overseas and has a wide and far-reaching influence. The flavor characteristics of Chaozhou cuisine are gradually formed by inheriting the tradition of Chaozhou cuisine. The objective condition is that Chaoshan is rich in raw materials, and the subjective factor is that the chefs of Chaozhou cuisine are good at cooking and seasoning. As people's consumption levels increase, Chaozhou cuisine will adapt to consumers' dietary needs and continue to innovate while maintaining tradition. Chaozhou cuisine is complex in content and sophisticated in preparation, but one of the Chaozhou cuisines is the most famous: casserole porridge. Dictionary definition of "porridge": porridge. A semi-liquid food cooked with grain or grain plus other things. Eating porridge is a traditional eating habit of Chinese people. It has a history of thousands of years. It is one of people's main diets. Especially the main food for Buddhist disciples. In years of famine, the imperial court and wealthy officials and wealthy families built porridge sheds to provide disaster relief, which illustrates the importance of porridge to survival. As times change, people not only want to eat well, but also eat smartly. Chaozhou people have loved to drink porridge since ancient times, and they have also created a cooking method that is completely different from porridge from other places. It is a thicker and sticky porridge that uses more rice. It is called "mi" in Chaozhou dialect, and the cooking method is very Pay attention to the proportion of water and rice required in the pot, and cook it in a casserole or raw pot over high heat. When the rice is cooked, pick up the pot. After more than ten minutes, it will be sticky and fragrant, with a blend of water and rice. There are many kinds of porridge, such as eel porridge, crab porridge, live shrimp porridge, pigeon porridge, etc. Clay pot porridge is made by cooking porridge in a casserole. When the porridge is cooked to the right temperature, fresh seafood is put into it. This cooking method can make the flavor of the seafood blend into the porridge water while retaining the tenderness and smoothness of the seafood, making it extremely delicious. Advantages: numerous varieties, high degree of choice, cheap raw materials, easy to purchase, short process flow, no need for special technology, easy production, easy sales, no off-peak seasons. Claypot rice: Claypot rice can be regarded as a great invention of the Guangdong people. Authentic claypot rice must be cooked with a clay pot. Watching fire is a complicated job and is definitely not suitable for lazy people. Making claypot rice is very simple. Cured meat, chicken, ribs, pork liver, and beef can all be used in the pot. You can also try more. Claypot rice is simple to make, rich in content, beautiful in heat, and has a variety of flavors. It is indeed a profound and cultural product. Advantages: numerous varieties, high degree of choice, cheap raw materials, easy to purchase, short process flow, no need for special technology, easy production, easy sales, no off-peak seasons. Trendy snacks There are many kinds of trendy snacks and they have a long history. In the past, the economy in Chaozhou's capital city was depressed and it was difficult for people to make a living. Some people had to start a small food business. In order to make their products have an unbeatable position in the market, snack vendors have used their ingenuity to create famous and high-quality snacks that no one has and I have. 2. Market positioning and product structure Market positioning: 1. Store name: Trendy Food Workshop; Eat the marrow to know the taste; The taste of the marrow - only three generations of Gufeng can know the taste of food; Trendy people’s banquet; Good porridge... 2. Main products : A variety of casserole porridge, a variety of claypot rice, a variety of trendy snacks 3. Consumer research and reasonable pricing Target audience: General consumers, focusing on people with cars. Main benefits: delicious, nutritious, hygienic. Main business strategies: dinner, supper, reservation service, providing leisure venues and nutritious and delicious food to customers who have dinner and supper, and delivering the most convenient and quick delicacy to customers who make reservations for meal delivery services. Product benefits: requires nutrition; eliminates the trouble of making porridge by yourself; inconvenience of purchasing raw materials and ingredients; saves time and effort, making consumers feel like they are taking advantage.
Product structure: 1. Claypot porridge, raw fish porridge, eel porridge, crab porridge, meat and crab porridge, live shrimp porridge, pigeon porridge, pork liver porridge, preserved egg porridge, seafood porridge, pheasant porridge, frog porridge 2. Claypot rice, cured meat clay pot rice, black bean sauce and pork ribs pot Claypot rice with celery, salted fish, asparagus, clams, claypot rice, sweet potato and cheese, claypot rice with green beans, osmanthus, daylilies, claypot rice with bamboo shoots, shrimps, tomato-flavored claypot rice, ginger diced salmon, claypot rice with garlic Claypot rice with mushrooms and ham Claypot rice with fresh mushrooms Claypot rice with coriander and crabmeat Claypot rice with soybean sprouts Claypot rice with northern mushrooms and chicken Claypot rice Beef and taro Claypot rice with spicy sauce Beef brisket Claypot rice Yellow eel Claypot rice and frog chicken claypot Claypot rice with raw fish, claypot rice with ginger and old duck 3. Four seasons stewed with galangal, pheasant stewed with ginger, egg stewed with chopped green onion, old duck stewed with onion, beef brisket stewed with coriander, scallop stew4, Chaoshan snacks with various flavors Oyster frying machine, taro paste, rice dumplings, stir-fried cakes, thin-shell fermented bean curd, fruit sticks and fish balls. 3. The visual impression of the store is hygienic and concise, with uniform uniforms for employees and trademark patterns. There are trademark patterns; There is Chaoshan cultural atmosphere; Unique color identification; The spiritual outlook of the people and plants in the store; The business hours are clearly stipulated; 4. The playback of the auditory impression sound in the store 5. Marketing strategy 1. Word-of-mouth effect: Focus on word-of-mouth ! Therefore, we should have a sign that makes people praise: delicious! Internal requirements start with service quality, good products, good services, and good attitude. Pay attention to the management of employees! 2. Take the initiative: mainly distribute leaflets, and at the same time, cultivate the market! 3. Combining website and online publicity. 6. Investment Amount