brand introduction
Lihua LEAWHA brand was born on 20 15, belonging to the star skin care brand of Guangzhou Deyi Group. Founder Kang Yunxiang-an outstanding female entrepreneur.
Brand overview
Just as Chanel said: "Fashion will pass, style will disappear, but style will last forever", beauty should be a free force from the inside out. Beauty will change with the times, but the comfortable posture created by pear flowers for women in China will not fade.
Brand origin
The brand is inspired by the unique quiet and flexible beauty of pear flower. When the founder visited Cangxi Valley, the hometown of pear flowers in Sichuan, to explore and collect the essence of pear flower dew, he gathered senior formulators at home and abroad, integrated advanced "MET microcapsule wrapping technology" and created a series of pear flower "Jane Jane" products with the concept of "comfort" to help more China women explore the power of freedom, find the most beautiful moment of freedom and interpret the free and moving posture.
Brand story
Oriental women have unique "beauty" since ancient times, and the development of the times has given them different views on beauty. This "oriental beauty" has the beauty of the times, such as-pear flower, which has a smart personality, brings its own fragrance and naturally lies in the snow. In order to protect the comfortable beauty of modern women, the team of Pear Blossom Brand visited the hometown of Pear Blossom in China, and finally found Cangxi Valley in Sichuan with mild climate. Moist soil breeds pear flowers rich in amino acids, vitamins and other elements. Using the nature of Cangxi Valley and extracting the essence of pear, an oriental brand that awakens the beauty of freedom came into being.
Brand concept
The awakening of original freedom, the power of exploring freedom, the attitude of creating freedom, and the self who loves freedom.
Brand connotation
Brand inspiration: pear flower, with flexible personality and its own fragrance, naturally lies in the snow.
Brand personality: flexible and calm, comfortable and comfortable.
Brand style: Oriental elegance, tranquility and simplicity.
Brand proposition: rejuvenation and the beauty of freedom
Brand statement: love, future self