Corporate brand planning can help corporate brands to convey their business philosophy, corporate culture, corporate values and attitudes towards consumers, and can effectively break through the barriers between regions and conduct cross-regional business activities. Among them, brand agriculture has developed rapidly in recent years. In order to obtain a good reputation and high economic benefits, agricultural products have continuously obtained relevant quality certification, obtained corresponding trademark rights, and improved market awareness. Many agricultural brands have formed a unified image and a unified commitment, linking different products and integrating the resources of product brands to let many people know.

As the primary industry, agriculture is the basic industry supporting the construction and development of the national economy, and China is also a big agricultural country. To know that brand agriculture is the first in modern agriculture, and to obtain higher economic benefits, it is necessary to promote brand agriculture to the public. How to change the traditional thinking mode of agricultural production, processing and management, introduce advanced industrial management concepts, technologies, brand marketing models and talents, process and manage agricultural products like industrial products, and revitalize development in a brand-new way? In fact, it has been shown in the market that the overall branding of kitchen table food is a great change brought about by corporate brand planning.

It is also a process for enterprises to build agricultural products brand strategic planning, which needs time to accumulate. Enterprises need to take high-quality resources as the foundation, discover, explore and seize them at the first time, so that good agricultural products can occupy their own categories from the place of origin and above, so that the brands created in this way can have the representative functions of the place of origin and categories. Seizing resources is one of the most important strategic plans to build agricultural products brands. With excellent quality resources, enterprises can improve brand awareness and credibility, cultivate brands in a down-to-earth manner, develop brands healthily and stably, and give full play to their value-added charm. Why Baiguoyuan can become the first chain store in China, with more than 2,400 stores, and why Baiguoyuan dares to take the lead in launching the service promises of "no return if it is not delicious" and "no return service if it is not delicious without receipt and no reason to trust the goods", because of its high-quality resources, its fruit planting base has reached more than 200, and it can be the pioneer of fruit brands from production to retail. This is the strategy of enterprise brand planning to seize resources quickly and be the boss quickly.

Enterprise competition needs to find differentiation, and creating its own path is the key to success. Of course, the same is true of agricultural brands. Only by realizing the differentiation and uniqueness of products will consumers be sought after and even talked about. Enterprises should be good at linking the unique differences of these products with brands, making them the characteristics of their own brands. This is another important point of brand planning, the strategy of differentiated positioning, making products that others can't make, meeting the needs of more consumers and rapidly enhancing brand awareness.

Word of mouth is a sign of success, and corporate brand planning is a means to achieve this goal. Therefore, whether in agriculture or in all walks of life, brand planning will have a clear direction to guide enterprises to move forward.